Do you have a hard time picking the best SEO consultancy service for your website?
You need not rack your brain over this! Just make sure to follow these tips:
Ask for recommendations
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If you know friends or fellow website owners who have hired SEO consultancy companies, then you might as well ask recommendations from them.
It’s best to ask a handful of colleagues as this will help you get a comprehensive list of agencies.
Join SEO-focused social media groups
Whether it’s Facebook or Reddit, an SEO-centric social media group can help you find a good SEO consultancy service.
Just ask your fellow members for recommendations and reviews of the companies they have hired. It’s like asking your friends’ advice, though it’s done virtually by impartial individuals.
Look them up
Another way to find an SEO consultant is to look them up online.
For best results, check reputable websites such as Clutch, Thumbtack, Upcity, or Credo. Here, they list SEO experts according to niche. More importantly, they list the consultancy costs of such companies so you have an idea of what to spend.
This is ideal for those who have a certain area they’d like to optimize.
Do a Google search
This is probably one of the easiest ways to find an SEO agency. However, it can be really tricky.
Just because the website is #1 doesn’t mean that it’s good. It could potentially be, but you need to research more about it to find out.
The upside to this is that you get to do thorough research. However, millions of results are sure to churn out, so be prepared to spend a lot of time on this!
Read reviews
Once you’ve narrowed your list of possible candidates, it’s time for you to do more in-depth research.
Remember when you read reviews of the laptop you planned on buying? The same applies when you look for an SEO consultancy service.
For best results, focus on clients that have the same issues and concerns as yours. Read about the services they received and how the SEO consultant in question helped them achieve their SEO goals.
Visit SEO blogs
More often than not, SEO agencies have their own blog sites. Reading blogs is a good way to learn more about their services and how they tackle optimization issues on different scales.
You can search for good examples via the Alltop website.
Meet with them
Are you the type of person who has to actually see it to believe it?
Well then, what you need to do is go to local meetups or SEO networking events. There may be one in your area, though you could always drive to a farther place if the agency that you like is there.
What’s great about this method is that you can get your answers right away. Even if it’s just a few minutes, this will give you a feel of the services that they bring to the table.
What to Look for in an SEO Consultancy Service
If you already have your eyes on a few agencies, the best way to thin the herd is to see if the company has everything you need in a consultancy service.
Whether you plan on meeting them, calling them, or sending an email, you should be on the lookout for the following qualities:
Experience
When you go to a doctor, would you prefer a new graduate or one with 10 years of experience? More often than not, you will go for the more seasoned one.
The same applies to picking an SEO service. You’d want an agency that knows the ins and outs of the SEO industry.
Expertise
Like a doctor, SEO agencies have their own specializations. Some excel in search engine marketing and social media, while some focus on email marketing and analytics.
The question here is: which online marketing aspects do you want to improve? Having a certain niche in mind should lean you towards a company that specializes in such a service.
Tools
SEO would not be possible without the help of some handy-dandy tools.
Don’t forget to ask the company about the programs and apps they use for analysis, optimization, and evaluation. For your part, you can do some research about these platforms to see how they work to your website’s advantage.
Clientele
Even if the SEO company has a huge number of clients, the takeaway here is: has it helped a website such as yours?
Remember, SEO is not a one-size-fits-all solution. You’d want a company that has churned out proven effective optimization methods for websites that are similar to yours.
In a Nutshell
There are many SEO agencies out there, so you should be mindful when choosing one.
If you want to get the best SEO consultant for your website, then you need to make sure that he meets all the qualities stated above.
