With the global events of the past few years, it feels like most aspects of our work lives have completely changed. To no surprise, recruitment is not something that remained unaffected. Whether you love the change of what’s now the top strategies or not, embracing them is the key to getting the word out about your company and its open positions.
For those unaware of the current best practices, these are the best ways to tackle and prioritize the top recruitment marketing strategies to ensure that new talent is finding its way to you and for those you recruit to have a clear understanding of everything your company is and what the position offers.
Maintain A Clear Website
As someone who works for the same company day in and day out, it can be easy to lose sight of what is common sense to you but might feel strange and unclear to an outsider. When considering what needs to stay and what needs to be changed on your company’s website, always think through the eyes of a potential candidate.
Think about the mission statement and company overview they are going to see as soon as they visit your company’s website. Ask yourself questions they might ask themselves. Consider if it is this somewhere you can gain a clear understanding as quickly as possible, for both those being recruited and considering submitting an application.
Meet The Candidate On Their Level
Remote work is here to stay and embracing that might give you the edge over another company that’s also considering an offer to the same candidate you are interested in. This isn’t possible for every single position, but offering this where applicable will also be the ticket to increasing the amount of applications you are getting per open position.
This will happen for a couple of reasons. The obvious one is that you’ll be opening the position up to anyone nationwide. Second, it’ll be easier to pull in more local candidates if a hybrid option is available. The commute a potential candidate is willing to make is going to grow larger if the drive it’s something they are doing every day they are working.
Make The Push To A Mobile Experience
Simply put, we do everything on our phones. This is the case in 2022 and everything in both our personal and professional lives are moving toward being more mobile friendly. Understanding that’s now how the world works, it’s not a shock to realize more job searching is done during the quick free moments of the day opposed to simply when one sets aside a chunk of time to sit at a desktop.
Not only can the application process be done on the go, but the entire interview process can be done away from the traditional setting. For those who haven’t, embrace this world now before the work feels too insurmountable to do so. The first (and one of the most important) steps to take here is making sure your website is completely mobile friendly. Chances are very high that’s where potential candidates are going to make their first impressions.
