As you probably already know, email marketing is one of the best tools for generating leads and making sales. Your email list should be comprised of people who have actively chosen to subscribe to your content. They are a primed audience who have already shown an interest in your brand, products, and services.
However, accruing email subscribers and creating an email campaign doesn’t guarantee your success. If you want to optimize your email ROI, there are a few things you need to do.
We want to help you improve your email campaign ROI. Keep reading for our top three tips on how to increase your email lead generation.
1. Provide Valuable Content
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The number-one rule in content creation is creating something your readers will find valuable. If your email subscribers don’t have a reason to open your emails, how can you expect to get a respectable email marketing ROI?
The truth is, you can’t. If you’re not providing an incentive for readers to open your emails, you’re not going to generate many leads with your campaign.
Valuable content includes things like:
- Discounts
- Giveaways
- Instructions/tutorials
- Information/advice/tips
- And more
Determine the content you provide based on your niche and your target audience. What do they want to see?
2. Data Verification
When you create landing pages, polls, and other content designed to ascertain a user’s email address, how do you know you’re getting real information? In most cases, you don’t. At least, not without data verification.
It’s not uncommon for users to put in fake account information so they can get what they want without dealing with your emails. These accounts could be completely made up or belong to random people. If you don’t understand why delivering emails to fake accounts is a big deal, let us enlighten you.
When you send an email to a fake account or an account belonging to someone else (who didn’t sign up for your emails), several things will happen:
- You will have a low open rate
- You will have a low delivery rate
- You will get reported as spam
- You will be paying for “fake” results
In other words, your email ROI will suffer because you’ll be spending money to get fake or falsified email addresses. Conversely, if you invest in data verification, you can weed out fake email information to save yourself time, money, and frustration.
3. Create Captivating Email Subject Lines
One of the most reliable email marketing KPIs include the subject lines you use to “bait” your subscribers. When they receive an email from you, they’ll check the subject line to see if there’s anything valuable in the email.
Unfortunately, this means you get a finite amount of words to hook your readers and persuade them to click through your email. However, increasing email ROI isn’t as simple as writing “FREE” on all of your email subject lines. This will come across as spammy.
Instead, make sure each email subject line is personalized with the subscriber’s name. Then, follow it up with a short and sweet preview of what’s inside. You can make it easier on yourself by segmenting your email lists and timing your emails for maximum open rates.
Want to Improve your Email ROI?
As you can see, there are plenty of things you can do to make sure your email subscribers are opening up your emails. However, don’t be surprised if it takes time to perfect your email marketing strategy. Be patient and monitor your metrics.
And if you’re looking for more business marketing advice, stick around for a while. Check out some of our other blog articles. Our website was designed to be a valuable source of information for entrepreneurs like you.
