TikTok is emerging as a popular social media channel with a massive user base. This increase in TikTok’s popularity is primarily due to its authentic and attractive videos. First, the platform came up as an entertaining video-sharing platform; later, it became an effective marketing tool for marketers.
Brands started leveraging the TikTok channel to grow their visibility and showcase their authentic side to the audience. Many people started liking the genuine side of brands. Due to its impeccable growth, many brands started to buy TikTok likes to get ahead of the curve.
Is TikTok here to stay? Of course! As a brand, if you aren’t using TikTok in your marketing strategy, you are missing out on an incredible tactic that can help you get ahead on the social media game. In this article, you will get to see some of the stats that show why TikTok is still a popular social media channel.
Come, let’s begin!
1. TikTok Has Massive User Base
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TikTok is improving its reach across the globe. Due to its high authenticity, people are more likely to use TikTok. According to a study, the TikTok platform saw more than one billion active users every month. Since TikTok’s launch in September 2016, it’s easy to say that its popularity has grown.
TikTok has 800 million active members worldwide, placing it tenth among social media network websites, ahead of well-known names like Twitter, Pinterest, Linked In, and Snapchat. It’s interesting to note that 150 million active regular users are from China, most likely using the app’s Chinese version, Douyin. To give you an idea of how other apps performed, it took Instagram six years after its introduction to reach the same number of monthly active users that TikTok did in a few years.
2. TikTok Is A Platform For Younger Generation Audience
When it comes to engaging with young people worldwide, TikTok has targeted audiences. It may seem unusual to older generations, but it is fascinating to teenagers worldwide. According to a recent study, 41% of TikTok users are between 16 and 24. Although TikTok is a popular social media platform among teenagers, many adult social media users are unaware.
TikTok allows users to create and share fun videos by singing, dancing, or lip-syncing to their favourite songs. In addition, it allows the younger audience to express themselves creatively by singing, dancing, or presenting skits. One of the best service providers that helps you grow your popularity on TikTok is PayMeToo. They offer top-rated services at reasonable prices that help you get viral on TikTok.
3. TikTok Is An Engaging Social Media Channel
When it comes to the daily usage of TikTok, users spend an average of 52 minutes per day on the app. As a result, people are frequently creating and sharing short-form films of themselves on this social networking platform.
By contrasting TikTok with other social media networks, we can see how they work. By 53 minutes on Instagram and 49.5 minutes on Snapchat, people spend most of their time on these platforms. Facebook is the most popular social media platform, with users spending an average of 58.5 minutes every day. Many brands opt to leverage services at PayMeToo to uplift their engagement rate flawlessly.
4. TikTok Is Growing Its Popularity
TikTok has not only amassed a substantial number of downloads this year. There were 315 million downloads worldwide in the first quarter of 2020. It boasts the biggest amount of downloads an app has ever had in a single quarter, with a 58% increase over the prior quarter. TikTok reached its first billion downloads in February of this year. It took more than eight months for the app to raise other half-billion dollars.
Especially considering that the app was only launched in 2016, these numbers are concise and impressive. TikTok’s popularity is rising right now, with no signs of slowing down. According to a recent survey, the popular video app has been downloaded over two billion times on Google Play as of April 2020. It more than doubled the number of downloads in a year, indicating the app’s enormous popularity.
Final Thoughts
TikTok is an engaging social media landscape with Generation Z and young Millennials. Though the platform is gaining popularity, only a few brands are using it potentially. By leveraging TikTok, brands and marketers can boost their brand awareness and advance their engagement rate. As a brand, if you are not using TikTok, you are missing out on an opportunity to maximize your visibility.
Here, we have listed some stats showing the importance of employing TikTok in your marketing strategy. Many brands are leveraging TikTok to get ahead of their competition. So, why are you still hesitant? It’s high time to step into TikTok and reap its perks!
