Facebook marketing bridges the power of social media and pay-per-click (PPC). It’s no surprise that the social media giant remains one of the top digital marketing strategies today.
There’s a learning curve if you’re new to Facebook advertising. You have several elements to consider, from audience targeting to bidding strategies.
One question you may ask yourself is, why isn’t my Facebook ad spending?
This problem is related to several issues. Let’s discuss the most common reasons now!
Ad Quality
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Let’s start with the ad itself if no one is clicking on your campaign.
First, assess the design.
- Are your ad graphics too busy?
- Is the font hard to read?
- Is the call-to-action not strong enough?
- Is the incentive not enticing enough?
- Are the colors inconsistent with your brand?
The above questions pertain more to image-based ads. Facebook has several ad types, including video advertising.
Videos attract a lot of clicks. If your video ad isn’t converting, consider the following issues:
- The video relies too heavily on specs (instead of benefits)
- The ad doesn’t offer enough value to the audience
- The video quality is too low
- The ad doesn’t fit the brand
- The length is too long (or short)
Instead, take the storytelling approach to your campaign. Plus, creating an ad series inspires more interest in subsequent videos.
Facebook advertising is cost-effective. Don’t hesitate to test several strategies until you hone in on the right combination of audiences, design, and bidding. This method is also called A/B testing.
You’re Targeting the Wrong Audience
Facebook has many audience categories. These categories are based on general interests. Thus, if you want to promote a wedding-related ad, you would target the following interests:
- Weddings in general
- Event planners
- Couples getting married
- Wedding dresses
- Caterers
- Flowers and florist services
Similar to Google Adwords, you can also target audiences by geographical location. This method is an asset to local marketing campaigns. Facebook is also the number one social media platform for local small businesses.
Another option is to target friends of your target audience. This method can attract consumers with no defined Facebook interests and users who otherwise get lost in the shuffle.
Why Isn’t My Facebook Ad Spending?
While Facebook marketing is more affordable than most digital marketing strategies, bidding too low is one of the most common Facebook ad mistakes.
Boutique companies with little Facebook competition have a good advantage on Facebook. Thus, it’s critical to have a winning ad design since your impression and conversion price are so low.
Running ads during the wrong time window is also disadvantageous.
If your audience is most active between 8:00 AM and 7:00 PM, running your campaign at 2:00 AM won’t make sense. Thus, you need reliable automated bidding and delivery strategies to make the most of your budget.
Optimize Your Facebook Ad Strategy
So, why isn’t my Facebook ad spending?
Now you understand the importance of ad quality, targeting, and bidding, but it doesn’t end there—research more strategies and test methods to fine-tune your plan.
The blog is also updated regularly with your favorite topics!
