For the majority, Instagram and the like are vital for the smooth operation of their businesses. However, business owners and marketers can face trouble when they do not have access to the fast-speed Internet.
As a marketer, I have always resorted to Spectrum Internet plans. Apart from employing the services of a good Internet provider, here are some other tips that can help you as an Instagram marketer.
Understand the Audience
The first step to every marketing strategy is understanding the target market or the audience. Because the content that you are producing may seem very attractive to you. However, it might not appeal to your audience. In which case, all the efforts and money go down the drain.
Therefore, you should spend a good amount of time in studying and understanding your audience. Observe what is it that they like or what things do they disapprove. Deduce from their behavior the type of campaigns that will work best for your target audience. Once you dedicate time to understanding your target market, you won’t suffer in the later stages.
The best way to go about it is to try Instagram Insights that allows you to deduce the following:
- Saves
- Impressions
- Website clicks
- Video views
- Reach
- Follower activity
Talk with Them
Your product or company page should not be a platform where you spam the followers with sales material. This will irritate the followers. And will eventually force them to leave. You should try to talk to your followers. The best rule- talk with them, not at them.
Also Read: Know about Quora Digital Marketing Tips
Talking WITH them will encourage them to participate in conversations that you start on your page or under a post. You should engage your followers as much as possible. Because Instagram algorithm prioritizes all the content that it feels is engaging. Some of the tips that you can follow to encourage interaction between your brand and followers include:
- Share your followers’ images
- Hold contests
Relevant Hashtags
To make it big on Instagram, your hashtag game should be very strong. However, the hashtags should also be relevant to your post. Look for popular hashtags related to the theme of your post. The hashtag is an easy way of making it easy for your followers or other people to find you when they are looking for something close to what you offer.
Hashtags range from the most generic ones to very specific ones. You are a better judge of which popular hashtag will go best with your post. Some things that you should keep in mind when using hashtags include:
- Don’t overdo the use of hashtags
- Don’t spam
- Avoid using already overused hashtags
Know When to Post
You may have noticed that your profile picture gets more likes when you upload it at a certain time. This is how it works for social media. The audience that you are targeting will be active at some given time. You cannot assume it all by yourself and cannot rely on the time that other businesses post as well.
You have to put thought and research into finding the time that your target audience is most active on Instagram. You might want to take help from a social listening tool that enables the marketers to monitor Instagram engagement. This tool allows you to see which Instagram post performed the best based on the time that you shared it at. Some tips that you can keep in mind if you do not want to employ the use of this tool include:
- Aiming for non-work hours
- Avoid posting between 3 pm and 4 pm
- Consider posting on weekends if you are a B2C company
Eye-catching Visuals
Instagram is a platform that is famous for the sharing of photos. And it remains a game of visuals. Therefore, you should make a conscious effort to post captivating images for your product or brand. The type and quality of images that you post can make or break the game for you. Sometime while surfing on your Spectrum Phone, you just click on appealing image, so you need such eye catching image for your campaigns.
Because Instagram is a photo-sharing platform, you cannot expect an ordinary image to get you more likes or followers. Especially if you are an online selling brand, you should make an extra effort to post outstanding images. According to studies, 93% of the decisions that people make when purchasing a product is being affected by the visual appearance of that product. Therefore, it is recommended that you up to your visual game.
Hope these tips help you perform better. Coming up with unique images is also the key to succeeding. The artistic souls out there appreciate such stuff. In my next blog, I shall share a few highlights from my Spectrum TV packages campaign that I designed with a colleague while working on the project. It received a lot of praise. And we know exactly why.
Stay tuned!
