Any business owner knows about the benefits of online advertising. It is difficult to imagine a successful business without a website. However, a website in itself doesn’t guarantee the success of a business. To be an effective advertising tool, the content of a commercial site must be optimized. This is the task of so-called SEO techniques. And one of the most useful tools for these techniques is the SERP keyword tracker.
But, how can we optimize the content of a website? And what is a keyword tracker? Let’s elaborate. When a person looks for a product or service, he or she usually runs an online search. A good search engine can do this job instantly. Usually, the person types in some keywords associated with the product or service of their interest. The search engine yields the results listed on a search engine result page (SERP).
So, if you want your site to appear on a SERP through search engine optimization, you must include relevant keywords on your site content. However, appearing on a SERP is not enough. Your site must have a good rank on the SERP. Research has found that potential consumers just check the websites listed at the top of a SERP. So, how can you know whether your site appears in the best places of a SERP? It’s easy. You use a rank tracker. You can find one on SpySERP.com.
What Can Rank Tracking Do for Your Website?
A rank tracker tool is a software that determines the position of your website on a SERP for a specific keyword. All these tools work more or less in the same way:
- You define the set of keywords for which your site will be analyzed;
- You define the search engines that the rank tracking tool should consider;
- Perform the analysis and export the data to your local computer for a detailed analysis.
A common question is, why should one use software to perform this analysis? In principle, we could do it manually. It is true. You can type a keyword in the search engine, and inspect the SERP. Write down the position of your site on a table. However, this type of analysis often involves hundreds of keywords. So, it wouldn’t be practical to do it manually. Thus, it is better to use the tool found on SpySERP.com, for example.
The best rank tracker provides additional features like the possibility to analyze specific geographical areas. If you target a specific zone, then the tool allows you to do an analysis based on the geolocation of the queries. Also, it allows you to find out what keywords your competitors are using. This information helps you to optimize your website to include the keywords that work best in your niche.
The tool available on SpySERP.com has the above functions and many more. Try it out. There is a free version with limited features that you can use to know the tool better.
