Most people are familiar with social media but may not be as familiar with the term “social listening.” Social media is a platform where people can share their thoughts and experiences with others. Social listening is the process of monitoring social media for mentions of your brand, product, or industry.
Social listening tools are used to track and analyze these online conversations. This data can be very valuable for businesses, as it can provide insights into what people are saying about their brand, what products they like or dislike, and any potential issues that need to be addressed.
5 Ways how social listening tools work:
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1. They help you track all online mentions of your brand
The first and most basic function of social listening tools is to track all online mentions of your brand. This includes every time your brand name is mentioned and any variations or misspellings. It’s important to track these mentions, as they can provide valuable insights into what people are saying about your brand.
2. They help you track specific keywords and phrases
In addition to tracking brand mentions, social listening tools also allow you to track specific keywords and phrases. This can be very helpful in identifying any negative sentiment or issues that people may be having with your product or service.
3. They help you monitor your competition
Another critical function of social listening tool is to monitor your competition. By tracking the keywords and phrases that your competition is targeting, you can gain valuable insights into their marketing strategies.
4. They help you understand your customers better
Social listening tool can also be used to understand your customers better. By tracking the keywords and phrases that your customers are using, you can gain valuable insights into their needs and wants.
5. They help you identify influencers
Another key function of social listening tool is to identify influencers. Influencers are people with a large following who can significantly impact your brand. By identifying these influencers and tracking their mention of your brand, you can get valuable exposure for your business.
Key information to monitor from social listening tools
With the help of different social tools, companies can monitor various aspects related to their brand. The key information that social listening tools provide are as follows:
1. Net Promoter Score
The Net Promoter Score (NPS) is a metric that measures customer satisfaction. It is calculated by asking customers how likely they are to recommend your product or service to a friend or family member.
2. Customer Satisfaction
Customer satisfaction is a measure of how happy or satisfied customers are with your product or service. It is typically measured on a scale of 1 to 5, with 5 being the highest level of satisfaction.
3. Brand Awareness
Brand awareness is a measure of how well-known your brand is. It is typically measured as a percentage of the population that has heard of your brand.
4. Customer Sentiment
Customer sentiment is a measure of how positively or negatively customers feel about your product or service.
5. Customer Loyalty
Customer loyalty measures how loyal customers are to your product or service. It is measured as the total percentage of customers who are loyal to your brand.
Why is social media listening important to your business?
As a business owner, it’s important to understand what people are saying about your brand online. Social media is a great place to start, as it provides a platform for customers to share their opinions about your product or service.
Social media listening can be very beneficial for businesses, as it can provide insights into customer sentiment, brand awareness, and even customer loyalty. Additionally, social media listening can also help you identify influencers who can help promote your brand.
