For every viral TikTok video, there’s a lucrative social media advertising opportunity for your brand.
Partnering with influencers on social media isn’t a new concept, but it’s a powerful one.
Influencers are a valuable asset for brand awareness and increasing website traffic. They have also completely uprooted traditional marketing strategies. Still not convinced? Here’s why influencers on social media are changing the marketing game.
Influencers Monetized Word-of-Mouth Marketing
How much faith do you put into product or service recommendations from friends? A lot, most likely. What may seem like a recommendation is actually a lucrative form of marketing. This type of marketing is word-of-mouth marketing.
Word-of-mouth marketing is a valuable form of marketing that is often out of a brand’s control. That is until influencer marketing came around.
Influencers have made it possible for brands to control word of mouth. These partnerships get thousands, if not millions, of eyes on your brand. And since 52% of Generation Z trust influencers, their opinions are powerful.
Influencers Outperform Other Marketing Efforts
Good marketing is all about getting return-on-investment (ROI). Certain strategies, like print advertising, are a shot in the dark. Plus, these tactics sometimes don’t provide enough ROI. But brand sponsorships blow all other modern marketing tactics out of the water.
Through affiliate marketing, social media influencers and brands build a relationship. This relationship benefits both parties, as well as consumers. When you learn more about affiliate marketing, you’ll notice that all it takes is a single link to gain a profit.
Impressions and click-through rates are metrics that define social media marketing strategies. Depending on the influencer’s social reach, these metrics are often astronomical. Influencers also help increase brand awareness, trust, and engagement better than traditional methods.
Influencers Put More Heart Into Marketing
Marketing is, and always will be, focused on gaining the attention of a target audience. But influencer marketing has taken this goal and made it even better.
Brands that choose influencers based on their authenticity gain new brand-invested customers. Authentic influencers focus on a brand’s story instead of selling a product.
Brand-driven storytelling increases positive engagement and interest. For example, Airbnb marketing often involves influencers staying at an Airbnb location. These influencers share the various details about their trip with their followers. Sharing these positive experiences is more influential than a targeted or print ad.
Influencers Have Increased Marketing Budgets
Thanks to influencers, marketing departments have been experiencing a renaissance. The proven ROI of influencer marketing has put a spotlight on marketing efforts. Because of this, brands are responding with a bigger marketing budget.
With a bigger budget, brands spend more money on lucrative influencer marketing. This leads to brands and influencers gaining more profits and building stronger relationships.
Benefiting From Influencers on Social Media
Influencers on social media have shown their positive impact on the marketing industry. Setting a budget for influencer marketing is essential and helps your marketing efforts. By working with an influencer, you’ll immediately notice ROI and increased revenue.
Do you want to learn more about social media marketing? Our blog offers digital marketing strategies that will help you step up your brand’s game. Plus, we post helpful guides related to tech, cybersecurity, and more.