Change Your Business Model with Influencer Marketing Now
Table of Contents
The transformation in the digital world has changed the rules of advertising and marketing along with the habits in every part of our lives. Keep up with the game!
Today, when all age groups from 7 to 70 are trying to adapt to technology. Brands are now able to reach their target audiences by creating campaigns that are much more diverse. They can instantly update themselves according to the reactions of consumers, with strong digital reflection. Rather than traditional media communication methods in which newspaper, magazine, television or outdoor advertisements, they turned themselves into digital media platforms.
Why have digital platforms become so important?
- Consumers of the digital age now use the internet. They can easily access before purchasing a product or service.
- Brands can learn about users’ comments, criticisms, points that need improvement or positive aspects of their new products from social media.
- For this reason, brands should turn this into an opportunity instead of ignoring negative comments from users.
- Users prefer to review blogs and comments on social media that include the experiences of influencers whom they see close to them and whose advice they find valuable.
- Consumers and consumption habits are changing!
- ‘Content marketing‘ and ‘influencer marketing’ are the trendiest models of internet advertising.
At the center of the content marketing concept, there are influencers who actively use social media, produce original content on different topics, reach a certain audience with the content they create on niche topics, and gain trust in the eyes of their followers.
- Brands want to attract the attention of consumers by using different channels, unlike traditional media tools.
- They tend to use the channels of influencers (such as Instagram, Twitter, YouTube).
- Brands are trying to spread their product and service experiences digitally by collaborating with influencers who have become ‘opinion leaders‘ to reach their audiences.
- Now, influencer marketing is one of the building blocks of marketing!
Having trouble to reach your target audience?
Here are 5 reasons to use influencer marketing.
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It makes people talk on social media channels (
Today, no brand has the luxury of not being on social media.
Even if brands are not in these channels, positive or negative experiences about each brand and its products will be discussed on social media.
If that brand does not have a social media account and the consumer cannot reach the brand through these channels, the image of that brand will be damaged.
Another way to be talked about on social media is to collaborate with influencers called opinion leaders or ‘influencers’.
Influencers will use their own experiences to prepare creative content in line with the brief they receive from brands. These contents, which contain experience and advice prepared in accordance with the social media language, will allow you to be talked about indirectly on the social media, and will spread in a controlled manner.
Influencers have the potential to create a real WOMM (World of Mouth) effect at this point with well-designed studies.
Brands now prefer the influencer marketing to create a WOMM effect
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It is effective in purchasing decisions.
The influence of influencers on consumers’ purchasing decisions is directly related to their being a ‘recommendation channel’.
During the purchasing decision, it is very unlikely that the consumer will prefer a brand that he or she does not know.
Often, consumers need detailed information, experience and advice about a product before making a purchase decision.
The products that we have not acquired yet, seen through the shares of influencers. With an effective influencer marketing strategies, consumers subconsciously tend to buy them.
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It is effective in crisis communication.
Social media content can be a great savior in times of crisis for brands.
Just a few minutes may be enough for the rumor to spread in the digital world.
If there is a claim about you and you want to refute it, here is one of the most effective methods for you, influencer marketing.
If you spread the information and documents that will refute the claim in the right tone through influencers, you can give the message you want to your target audience.
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Follower comments are a guide for brands.
One of the most important features of influencer marketing activities is that it offers a two-way communication opportunity, unlike traditional media tools.
A brand, which determines from the comments that a created campaign is not perceived correctly by the followers, can implement a strategy to inform its consumers in the next communication plan.
For example, you can answer the questions in the minds of consumers by communicating with influencers. You can go on live on Instagram or share a YouTube video accompanied by the expert who is the guest of the influencer’s account and transfer the details.
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Personalized communication through influencers.
Strengthen your communication with your potential customers by working with names that you think are a match for your brand as an advertising model.
For an impressive communication, the influencer, while talking about your brand, associates the tone they catch in their profile with your brand. Completely personalizes the experiences about your product or service and shares it with their followers.
Influencer adds a unique and personal touch to the brand communication it collaborates with.
If you are thinking why, you should use influencer marketing in its shortest form, here are 5 reasons for you. With influencer marketing, you can take your brand much further and to large audiences.
