In an ever-increasing competitive environment, businesses must constantly innovate to survive and thrive. To stay ahead of the curve, industry participants should include the following IT trends and E-commerce Testing Services. Let’s dig deeper.
1. Combining offline and online
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The concept of “bricks and clicks” is spreading. It implies shops sell in-store, online, and through social media.
As the epidemic progresses, people may need physical stores where they can make purchases in person. So, according to Rotageek’s poll, 79% of consumers still shop for food at shops. So, whether buying in a physical or online environment, organizations should create a faultless customer experience (CX).
2. Customization to improve CX
The capacity to adjust to sudden changes in end-user behavior is already assumed. Personalization is an important aspect of eCommerce. They may encompass the whole buying trip, including personalized suggestions, customized retail encounters, appropriate payment options, and more.
Individualization may save marketing and sales expenses, enhance customer happiness, raise sales conversion rates, and increase staff engagement.
3. Purchases on the go
With the advent of mobile applications and the increasing number of mobile users, the word eCommerce may soon be replaced by mCommerce, a key selling channel.
Why? To be determined, however, for now, mobile device research influences many people’s buying choices. And these statistics keep rising.
4. Social media marketing frontiers expansion
Branding and marketing on social media is already commonplace. As an all-encompassing marketing tool, social media allows increasing target groups, getting immediate input, and building corporate strategies based on data.
5. AI as a personal shopper
AI can now help satisfy client demands by assisting in predicting and pricing. Using AI-based data, businesses can quickly adjust stock levels to meet customer demands and increase shop traffic.
With increasing precision, AI-powered warehouse robots may be able to transport things to the shop floor and turn them into sellers, giving value to both companies and shoppers.
6. Voice-activated shopping
Smart speakers are already widely used for Internet access. A new shopping trend requires quick adaptation and enhanced functionality.
For example, using speech recognition technology may give superior IT solutions while growing client loyalty.
5 STEPS TO EASILY IMPLEMENT TRENDS
A retail trend in IT strategy isn’t enough. The World Quality Report (WQR) 2020-2021 emphasizes the importance of quality across the whole IT product life cycle.
For improved customer experience and operational and commercial advantages, retailers depend on software quality assurance. Here are five QA processes to help you deploy trends successfully.
Step 1: Use proactive measures to improve project efficiency
Agile is a ubiquitous strategy for managing software development processes that generate new practices.
For example, 52% of WQR respondents use QA early in IT projects, avoiding costly issue fixes after go-live, while also streamlining QA operations.
So, by incorporating a progressive method into a QA plan, one may improve overall project efficiency.
Step 2: Automate testing to speed up software delivery
With fierce retail rivalry and constant new application deployment, organizations should minimize SDLC phases and deliver quicker without sacrificing software quality.
Using test automation, one may fulfill these goals as well as more.
However, it must be implemented carefully to avoid issues with environment stability and ROI.
Step 3: Use next-gen QA to build business resiliency
Cloud computing may aid in achieving targeted objectives quickly and maintaining market dominance owing to its efficacy and progressiveness.
Step 4: Test for user privacy and security
Online shoppers want assurances about the security of their personal data. Penetration testing may assist quickly discovering system bottlenecks and preventing fraudulent application use at the go-live stage as the number of sensitive data increases. If you are looking for a good company among software testing consulting companies, take a look at Savarian.tech.
Step 5: Boost QA culture.
To stay up with the continually changing IT industry, QA must be continuously upgraded. Companies still struggle to embrace the correct tools and technology, as well as learn new concepts and methods.
So, for 2022, enterprises should concentrate on improving software quality rather than strengthening QA communities.
