5 Effective Business Marketing Techniques On A Shoestring BudgetIn order to survive a business needs to produce something worth buying. But, for a business to flourish it needs to have customers. For that, you need to market your business.
Of course, this generally isn’t easy as you’ll be going up against a lot of competition. That’s why your marketing needs to stand out. The good news is that you don’t need to spend a fortune to do this. There are plenty of effective marketing techniques you can do on a shoestring budget.
1. Connect With A Digital Marketing Specialist
The truth is that the world is becoming increasingly digital. Everywhere you look people are connected via social media and other electronic items. If you want to reach these customers you’re going to need to include digital marketing in your marketing techniques.
For many people, this is daunting, which is why you need to choose a specialist and let them handle it.
Naturally, you’ll be concerned about what this s going to cost you. But, you’ll be pleasantly surprised. Digital marketing is surprisingly cost-effective. You set the budget and they’ll work with it.
2. Talk To Existing Clients
There is no better way to keep a client loyal than to talk to them regularly. You can offer them new products at a discount, keep them up to date with the latest developments, and even ask them for their opinion and feedback.
The result isn’t just a loyal client who will use you again, they will recommend you to others. It’s virtually free and effective.
3. Make It Personal
Celebrities have already learned that they can make a lot of money from personal appearances. This approach can also be adopted by businesses. However, instead of appearing n person, you need to find out how you can customize your product or service to each customer.
This will allow them to have a unique product and to feel special, mimicking the way celebrities feel all the time.
The simplest way to do this is to emboss names onto requested merchandise but you can also pay attention to details, especially when offering a service. For example, knowing and providing their favourite drink always goes down well.
4. Email And Social Marketing
These should be part of your digital marketing approach but you’re more likely to control this part in-house. All you have to do is create an email list of clients and send them a newsletter every month. Include a special offer exclusive to the newsletter clients and you’ll quickly build your database of potential customers.
It’s also a good way to share valuable tips which will always be appreciated.
Remember, the more appreciated you are the more loyal the customer will be. That means repeat sales and referrals.
5. Define Yourself
One of the most important things that all businesses need to do when marketing is to define what they are and what they offer. It’s often referred to as the value statement.
You need to illustrate in a few words what you offer and why you’re different to the competition. This can be posted everywhere, ensuring maximum exposure.
Lastly, don’t forget there is still a place for traditional marketing, incorporate local adverts into your marketing program. It can be surprisingly beneficial.