The average consumer may assume like all others that he shops or chooses his products based on rational thinking and logic and whether that product can play an important part in the day to day life, however, most likely than not these decisions require a lot of subconscious thinking. In this article we are going to share the top 11 advance tips and techniques for Effective Package Design.
A lot of work goes into the product during production that has the sole purpose of making these products more appealing to the customer’s eyes. Let it be smartphones or custom noodle boxes, when these products end up on the shelves or in e-commerce websites, the customers end up choosing these items when they are browsing through it.
Effective package designing understands the psyche of consumers and makes them believe that they are making a rational decision all the meanwhile appealing to their culture, interests and personal preferences.
In theory, having all these expectations or standards for packaging might seem like a stretch but its facts that good packaging can make or break a product. In a way, well thought out packaging can help a product become successful and deem more profits than a poorly executed package design or graphics.
Top 11 Tips and Techniques for Effective Package Design
Here are some of the basic principles or tricks that industries sneak into the production of a product that ultimately in the long run help in making the product appealing to a larger audience.
1. Attention grabbing
Packaging design does not always mean using in your face, bright colors that stand out in shelves among a plethora of other products but it must be thought of enough that it communicates the products unique suggestion or claim.
The products shape, color, textures and overall look play a huge role in determining whether a new and upcoming product will be successful in an already saturated market. Even brands that have a more minimalistic approach often create their product in such a way so it can stand out among other over done products on the shelves.
2. Emotion provoking and a Clear understanding of the product
Brands often use a clear cut way of presenting the products use. There is no ambiguity in the purpose of the product and often rely on catchy taglines. The more the clearer the products use is the more people that need it would reach out to it.
So the packaging on a product must ensure that t conveys the message clearly.
The human brain functions in a way that emotions are highly concerned with long term memory.
Brand packaging is designed in a way that upon seeing the product the consumer associates it with emotion. This emotion might be nostalgia, joy, aspiration etc any emotion that connects with the product would help make it more memorable and hence they would reach out to it more often.
Henceforth, marketing that seems to tug at peopled emotions than marketing products that do not are significantly more profitable.
3. Easily recognizable patterns and logos
In today’s world of consumerism, brands are striving towards using patterns that are more recognizable. For example, think of all the high-end brands that have easy designs and more recognizable logos in fact some brands use their actual logo as a design pattern.
This is all to create hype around a product and induce more and more people to buy the product ultimately turning it into a trend. Not every brand although can reach those levels of iconic logos but they can strive to. Brands like Nike, Playboy, Coca Cola etc all have applied these marketing strategies to their products and found success.
4. Shows benefits and crucial information
If a brand has a certain attribute that is considered more “in trend” it should mention these in a way that is easy to read and comprehend with the first glance. For example, if it has no sugar or lower cholesterol, preservatives and dyes etc it should mention these to the customer.
These claims help in customers feeling better about buying certain products and look at it from a point of view of actually benefitting themselves rather than damaging. Similarly, if a product has biodegradable packaging and is more earth-friendly, mentioning that in the package graphics design would attract more customers.
The packaging must include important information such as calories, nutritional information. These stats must be highlighted in case of it being a more nutritious product. This data helps in persuading the customer to make an appropriate choice by selecting a healthier item.
5. Targeted for the audience
The brand should recognize the target audience for its product and should keep in mind the concerned audience during production. Kids are attracted to more bright and colourful graphics preferably with any cartoon or animations that draw their attention and make them possible consumers of a product.
Hence brands tailored for kids keeping this information in mind should design a product that would fit more their choice. Similarly, products geared more towards adults should be more catered towards their choice and taste.
If the product has a deal or has a current discount going on brands must profit off that proposition. The deal or the discount is displayed in bold letters so as to emphasize on the savings more.
This is a trick companies most often use and it makes the customer think that they are saving a lot. The quite natural reaction to this is to select the product and help savings, ultimately generating revenue for the brand.
6. Functionality and its attractive design
The product must have an attractive cover because that is the first encounter the consumer has with the product. Hence that is why the article should be designed in a way that it pleases the eye of the potential buyer.
Although the packaging is all about grabbing the attention a potential buyer it should also focus on functionality and effectiveness. It should stand out in a retail setting however it must also ensure that it doesn’t take up unnecessary space and feel crowded. A true effective packaging is not only about graphics but also the ease of handling; shipping etc is also a key factor.
Similar to the visual effects the packaging must offer something unique in order to really attract individuals. Packaging can help the customer in picking up the product but after the initial curiosity, your product must ensure that interest is kept and not lost.
It also needs to stand out from the other products on the shelves for example changing the shape of the box and the overall feel. Using different textures such as embossing, soft-touch coatings, or even de –bossing can help in making a product more unique and different.
7. Honesty and Authenticity
Although the product shown on the package shows the best possible shot of the product it must be a rule that the packaging should not be too misleading. The company should strive to make their products as good as the packaging shows it.
The best way for a product to stand out in an oversaturated market is to be authentic and to not try and copy any brand. If it’s not done before it will be more memorable and help to attract a larger audience. Try switching from traditional colours and designs and create new standards and blueprints.
The packaging is the essence of your business. Consistency of tone, of voice, of qualities across your item is basic in building brand validity among purchasers. It is a basic piece of your brand. Your image character should be spoken to in your bundling and starts with utilizing a steady shading palette, a predictable voice, and reliable plan components such as logos and typography across all marking materials.
Keep in mind, for some buyers, your package will be the most widely recognized – and, frequently, just — marking component they will interact with. Customers esteem brand genuineness and reliability, and brand consistency is a vital piece of convincing buyers that your image is dependable by being consistent with your interior qualities and your image message.
8. Variations and practicality
Creating packaging that is more compatible with being rebranded and be a container for a number of different products is crucial. This is due to the fact that a company might branch out and create more products in the future and hence its important that the packaging grows with the brand and is not a hassle every time a new product is made.
Functionality plays a huge role in determining the success of a product. Clients want a product that is more functional and doesn’t waste product. For example, Heinz ketchup bottle after being reinvented in a way that it lands on the surface where the ketchup is easily ejected showed a surge in sales.
Using graphics that are not easy to read and comprehend are going to downplay the sales majorly. This is because the customers will have ambiguity in reading the test and hence create confusion.
Considering the fact that people would not buy something that they are not sure of the purpose hence its crucial to use typography that is clear and easy to read and understand.
10. Colour and contrasts
Color is a basic component in any effective marketing plan, and picking the correct tones to help your product stand apart from the opposition is critical to your prosperity. Nonetheless, one significant hint to remember in picking tones is the need to remain predictable with your image norms.
For example, red and white have become set up pieces of the Coca-Cola brand, while red, white, and blue are essential for the set up marking personality for contender Pepsi-Cola. Packaging that fuses your unmistakable image colors fortifies your image to shoppers.
Extra shading decisions should be guided by current showcasing principles and customer inclination. For example, dark was once viewed as a significant tactless act for food, yet lately has gotten an unmistakable decision for some food item products.
Basic, striking tones or fascinating shading mixes will get your bundling taken note. This is especially significant if the package utilized by your rivals is excessively boisterous or flashy – recall, one approach to stand apart is to give contrast to your rivals. Being diverse will get you noticed.
What do purchasers esteem regardless of anything else when shopping? Comfort and worth. Buyers who can’t decide your incentive because of difficult to-unravel or befuddling packaging will harm your sales.
Some portion of the comfort suggestion for purchasers is the capacity to rapidly assess an item. On the off chance that purchasers can’t rapidly discover the data they need to settle on an educated purchasing choice from your product, your packaging has viably fizzled – and your item might be soon to follow.
Before launching a product, companies should make an inquiry of the available areas and see what color schemes and palettes would stand out in the local supermarkets and base their graphic designing on this data and information.
11. Earth conscious
Become environmentally viable with your packaging and show clients you truly care for the climate. Ensure that your package configuration has a lower carbon impression to help you make a positive picture for your image.
Furthermore, once more, guarantee it is recyclability and your materials are sourced locally. By utilizing eco-accommodating packaging, you can improve your brands’ picture, as well. This will support buyers who are earth cognizant.
From the above inquiries into the product design and packaging, it is clear that it plays a big role in deciding the prosperity of a certain product in a day and age of saturated marketplace.
If your product lacks in one department there are multiple replacements for the area it lacks in and hence it can be forgotten about in a short time. To ensure that your product makes a lasting effect in such a market is it’s important to realize that the product quality and performance is not just enough.
If your product is very excellent in quality but it is not being picked up by customers due to unattractive packaging then despite excellent quality the company will experience no profits. Hence, it is important to note that attention-grabbing packaging can take a product that is already great in quality to bigger extents and help in generating sustainable revenue for a company.
Playing around with fonts, colors, contrasts, shapes, textures, etc. can all play a huge role in making a product stand out from the neighbouring products. This uniqueness brings consumer interest and they reach out to it more often ultimately having profits and gains for the concerned company or franchise.