Have you noticed that your online business has been stagnating recently? If that’s the case, why not take some time and put your efforts into raising brand awareness?
Focusing entirely on improving sales directly through traditional marketing channels may not be as effective anymore. On the other hand, getting people to recognize your brand and its elements would increase sales indirectly.
Word of mouth should also play a prominent role in the success of your business. After all, someone is more likely to purchase from a store that they heard about from their friends or family.
The problem is finding ways to run an effective brand awareness campaign. If you wish to find how to create a solid strategy, the tips below should come in handy.
Tip #1 – Take Advantage of Custom Merchandise
The purpose of creating custom merchandise is not about selling it. No, your goal with it will be to reward the most loyal customers by offering t-shirts, mugs, face masks, and other products as complimentary gifts.
Besides rewarding customers, you can also get your coworkers to wear matching t-shirts or just wear something with the company’s brand elements while they go around and let other people notice them.
Thanks to tools like a merch maker free that allows you to create custom designs, you have the freedom to test different variations and discuss the possibilities with the person who will be in charge of graphic design.
Tip #2 – Collaborate With Influencers and Other Brands
As many as 69% of Americans shopped online in 2018. The percentage has grown since then, and the trend will likely continue given how much the eCommerce industry has grown.
Influencer marketing is one of the reasons why more and more people are looking to shop on the internet. Seeing a promotional post that has a direct link to a store is quite convenient as it takes a few clicks to land on a store’s page.
Collaborating with influencers and other brands is a great way to raise brand awareness. Even a simple shoutout from an established industry authority will send new customers your way. And if there is something in it for the person promoting your brand, both parties should be happy with the collaboration.
Tip #3 – Involve Yourself With Local Communities
Getting involved with local communities may not sound like a sound strategy if you want to target the international market, but do not underestimate the value of this step.
Let local communities know about your brand by joining charity marathons and other similar events. Donating to charities and non-profit organizations would also be a big boost in increasing your popularity.
Tip #4 – Organize Giveaways on Social Media
Social media marketing is one of the cornerstones of many digital marketing strategies. You should have a presence on the most popular platforms, including Facebook, Instagram, and Twitter.
The number of social media followers is a good indication of how successful a brand is. But do you know what is more important than the number of followers? The answer is the engagement rate.
Hardly any other type of content receives as much engagement rate as giveaways. People love free stuff, and they would be eager to participate if liking and sharing a giveaway post is all it takes to enter the contest
The more people share your post, the bigger the snowball effect. You can expect to attract a lot of attention even if your prizes are not worth that much. At the end of the day, it is about offering an opportunity to win something for free.
Tip #5 – Participate in Live Event
Live events are a bit tricky given the ongoing pandemic, but the restrictions are bound to lift off sooner or later. Once you are free to move around and meet other people, do so as often as you can.
Talking about your brand with other people works as a great advertisement tool. And it does not have to be big conferences with thousands of participants. No, joining a local radio station to talk to a host or participating in a podcast would also work so long as there is an audience who can hear what you have to say.
Tip #6 – Publish Impressive Content
Impressive content builds authority. If someone reads an interesting blog article or notices an insightful infographic on your social media profile, they are likely to share it with others.
Sure, coming up with quality content regularly is difficult. If you do not have a team of writers or designers who can help with the problem, seek help from guest posters.
Some bloggers would be eager to submit an article on your website if it means getting a backlink to improve search engine optimization.