The publishing industry has seen many significant changes over the past decade. Whereas eBooks once struggled to push through into mainstream media, they’re now taking over the entire industry —with many big publishers now launching eBooks themselves.
These books are cheap to produce, convenient, and very environmentally friendly. It also gives the author full power and control to publish their own work whenever they want.
If you’re planning to launch your own eBook, you’ll likely require some guidance. And that is completely okay! After all, it can be an overwhelming process at times. Thankfully, there are a few key things you must do and consider to make your eBook launch as easy as possible.
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Make Sure To Copyright Your Content
Before you even consider launching your eBook, you must ensure that you have copyrighted all of your content. Or at least release the eBook under an attributions license which gives people the opportunity to use the content in whichever way you feel most comfortable. Whichever you choose, you must provide the reader’s rights and a notice of ownership.
If you wanted to copyright an eBook in the U.S., you must fill out several forms courtesy of the Copyright Office and then pay a fee to register your content. This will typically cost you around $35 to $40, but there are also additional fees that you might have to cough up for other services.
You must also include a notice within the eBook that states that the content is fully copyright protected.
Keep An Eye On Metadata
When you are focused on writing your eBook it can be very easy to forget all about or ignore the smaller details that work to make a huge difference in the way your book will be perceived and seen by an audience.
The metadata for your eBook should be optimized to improve its overall ranking amongst search engines. For example, the title, keywords, tags, the description, and the upload’s file name should all be altered to reflect your search engine optimization (SEO) strategy.
In terms of planning an eBook launch, this is a simple and cost-effective way of improving the overall visibility and reach of your eBook.
Engage With Your Audience
Before an eBook launch, you’ll want to make sure that you start collecting readers. You can spread the word about your work across various social media platforms including Facebook, Instagram, TikTok, and Twitter.
You can use some of the following methods to build a fanbase:
- Start a hashtag that relates to your eBook.
- Make interactive posts to include your audience.
- Use pre-existing and popular hashtags such as #Giveaway to reach a wider audience.
- Utilize influencers and book bloggers.
- Send out free copies of your book in exchange for a review before it is released for the general public to read.
Write Guests Posts
This is yet another way to get some publicity and establish a reader base for your eBook. In the byline that is provided by the site you’re guest posting for, you can include a link to your landing page where you’re either allowing people to sign up and be notified of your book’s release, or are selling your eBook.
Make sure all guest posts are relevant to your eBook topic so you are attracting the attention of your target demographic!
Submit It To eBook Websites
You could submit your eBook to websites that will promote your work for free. There are also many eBook websites out there that will feature your release as part of a weekly roundup, a daily list, or even in a newsletter. However, not all sites will do this. Just remember, it can’t hurt to try!
Keep Writing Content
Most importantly, you must keep writing even if you’ve just wrapped up a novel! Allow your passion for writing to fly through you and out onto the page (or screen). It is the subject of the book that will shine through, rather than your desperation to make as much money as possible or to accumulate fame.
Don’t let the marketing element drag you down. The more work you have, and the more prolific you are, the larger your core audience will be!
These are some of the steps you implement during the planning stages of your eBook launch. Remember, success will come naturally to individuals who truly love what they are doing. So, the more care and time you put into creating your eBook and planning its launch, the more likely you are to yield positive results!