There are a lot of ways that you can go about marketing your business, no matter how big it is and no matter which industry you work in. Regardless of the promotional methods you choose, though, it’s necessary to track their effectiveness.
By gauging the success of a marketing campaign, you can then decide if it is worth pursuing that method again or changing your strategy. To help you get started, here are some tips on how to track the success of your marketing efforts.
Track the Calls You Receive
If you’ve launched an advertising campaign and shared your business’s phone number so people can call to place an order or get more information about your products or services, it’s wise to use inbound call tracking software. That way, you can see just how many people are calling from that particular ad campaign. With the right data, you can determine if the ad was effective or if it was largely ignored, and you can adjust future campaigns accordingly.
Another smart idea is to buy online phone number, or a virtual phone number, that will make it possible to more easily track calls. You can use this number on a particular advertisement to see exactly what is motivating people to call you, and to get accurate records about the number of calls you receive as a result of an ad.
Give A/B Testing a Try
If you have never used A/B testing, it’s definitely worth considering it. Basically, if you want to experiment with variations on your marketing strategy, A/B testing methods will allow you to more clearly see what really works and what doesn’t.
Let’s say that you put out two versions of an advertisement that is promoting the same product or service. You can track the data associated with both ads, such as the number of clicks to your website, and then compare them so you can figure out which ad was more effective. Nice, right?
Check Your Numbers
Yet another way to determine the success of a marketing campaign is by simply looking at the numbers. In other words, how much money did you spend on the campaign, and how much money has your business earned since the campaign was launched? Did you get a good return or did the marketing campaign do little to increase your profits? By keeping a close eye on what your sales numbers typically are, you can more easily see if a marketing campaign made a difference.
Sometimes, a marketing campaign isn’t necessarily done solely to increase profits. Instead, you might have launched an ad online, such as on social media, to generate more interest in your brand and gain more followers.
In that case, you wouldn’t look at profits alone. Instead, you’d also want to determine the effectiveness of the ad by checking if your follower count went up, if you got more subscribers on your email list, if the traffic to your website increased, or if you started receiving more messages from people interested in making a purchase, as a few examples.
These are just some of the simple ways that you can track your marketing efforts, and you can see that this process doesn’t need to be all that complicated. Remember, it is all worth the effort because it will help you make better decisions in the future.