The home renovation business is in better shape than it’s been in a decade. More homeowners are maintaining and repairing their homes rather than purchasing or constructing new ones, owing to the shortage of housing and record-high housing costs all over the country.
Homeowners throughout the country desire to devote time cleaning up their homes. Because do-it-yourself projects are still popular, house renovations, redesigns, and many improvements need quality composite decking supply or services of a skilled contractor. There has never been a better time to promote your home improvement company than now.
Here are the top five unique ideas for doing so.
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Display Your Work or Product
Utilise before and after photos to show off the work your company has done on renovation projects. High-resolution images, as well as makeover clips, will demonstrate your expertise to prospective customers. Pictures of your work can easily be uploaded to social media sharing platforms like Pinterest and Tumblr, allowing you to showcase what you can do.
For best results, distribute your visuals across numerous platforms.
Sponsor Lifestyle Segments
By sharing your knowledge with the audience, you may raise brand recognition. Lifestyle entertainment is a wonderful area to advertise your business because viewers are keen on preserving their ways of life, including improving their homes. Customers will see your adverts next to issues related to the product you supply and link your company with one that addresses their home maintenance demands.
Collaborate with a media partner to promote portions of their cultural programmes and provide viewers tips and techniques. This will help you position yourself as a specialist in your area. Check out our guide to remodeling your home.
Start a Social Media Competition
Starting a social media contest is a terrific method to generate interest in your company. Give each participant a chore to accomplish to be entered into the raffle draw. Make it exciting by having them complete a modest project in their houses, capturing it with an image, and afterwards uploading the shot for a chance to win.
Choose a prize for the champion, such as free consultations or a 10% discount for new clients. The prize can be as big or as tiny as you want, but it must be worthy enough to pique people’s curiosity.
Create an Email Newsletter Series
Email campaigns do have a very high return on investment. In 2020, every pound invested in email marketing yielded £42. An email marketing promotion is among the most affordable methods to engage with clients.
Communicate directly with current customers and offer them enjoyable and simple projects that they can complete independently. Notify previous customers that you are reachable if they require your products or services again.
To make customers feel valued, offer bargains and discounts that are only available to email subscribers. Add articles that will enlighten the customer, such as advice on the most recent building goods or composite decking materials for the season.
With the support of a digital agency that can supply email initiatives reaching other homeowners in your geographical region, you may win new consumers. It’s worth remembering it’s not always the largest discount that attracts customers. Sales that happen at the proper time and are required are just as beneficial.
Run a Commercial
Television ads are not as costly as you might believe, and it is an excellent opportunity to demonstrate and inform your market about your product. An ad can make prospective clients feel like they already know who you are and what you do before contacting you.
When you place an ad next to programs relevant to the consumers you would like to target, your home improvement company is perceived as one that can help them realise their aspirations of becoming fulfilled persons.
Hire a Media Partner
Now would be an excellent time for home improvement businesses to promote their services. Existing homeowners are upgrading the elements of their homes, remodelling, redesigning, and adding additional living space instead of buying a new home. With the correct marketing campaign, your home improvement company may take advantage of this reality.
Your media partner can assist you with home improvement advertising solutions that will connect you with the audience you desire.
