Home improvement businesses that offer products directly to customers are generally more inclined to understand the need for online marketing.
Things have changed. Consider the latest report: 71% of customers begin their search using Google to find what they’re looking for. SEO creates more prospects for home improvement firms than any other form of marketing campaign, and more than 57 percent of customers say they have switched to digital advertising. How can you grow your business effectively if you aren’t already prioritising internet marketing?
Here are some benefits of using the internet to promote your home improvement business
Table of Contents
Impressive and professional image of yourself
Since more than 97 percent of consumers use the internet to look for and explore products and services, businesses that do not have a quality and engaging web presence are making an enormous mistake.
Suppose someone requires composite fencing supplies in the UK, and your business doesn’t show up in local Google searches. In that case, they’ll not only be unaware of its existence, but they’ll also doubt its competence and professionalism.
Enhance the customer service experience
Because most contractors are small businesses, they have difficulty balancing customer service with offering the products that pay the bills. A home improvement business can deliver content to its target audience without needing to pick up the phone by creating, managing, and constantly updating web pages and social media accounts.
You can supply information to those who would ordinarily have to phone you for it via FAQs, webinars, webcasts, and other content online, saving yourself a deal of time and resources.
Be available 24 hours a day, 7 days a week, 365 days a year.
A vital component of attracting new customers and keeping current customers pleased is being accessible to them. You’ll almost certainly lose a lot of potential profit if you’re only reachable during standard normal working hours.
You can be accessible to potential and current customers 24/7, 7 days a week, and 365 days a year with an efficient web presence and social media marketing. In other words, your business will be “available” two or three times longer than it would have been, which can have a big impact on your earnings.
The internet was created with business in mind
While some may claim that the world wide web was designed primarily to provide us with entertainment, I, along with many other online marketing gurus, believe it was designed for business. Companies raced to the internet to expand their market and improve their profitability from the onset. In 2018, 92% of adults in the United Kingdom used the internet.
A staggering 90% of consumers use the internet to explore their home improvement and renovation projects, with 53% of them starting with big search engines such as Google. You can aid your firm’s rise through the ranks of local search results using search engine optimization and other online marketing techniques, and you’ll understand why the internet is built for business.
At the expense of seeming repetitive, I’d want to underline how having a strong digital presence, which includes social media platforms and an engaging website, can massively improve your business performance.
Providing channels for prospective and existing consumers to learn about your organisation and find the solutions they seek helps increase your cash flow. Digital marketing is incredibly dependable, economical, and successful compared to paying a bunch of customer care professionals.
You can minimise costs in various ways with an interactive website, making online marketing even more economical and efficient. You can stop having to recruit sales agents or going out and pounding the ground yourself, for example, by just offering sales videos.
Many home improvement professionals, such as landscapers, composite fence supply, and interior decorators, now offer electronic payment. Customers can register virtual profiles, examine and make payments, and even obtain quotations through websites.
Although more staff would be required to supply such services at a bigger volume, your website might manage all of this for you at a far lesser cost.