By now, you’ve probably created a great website for your business. But if you’re like most small business owners, you may have missed one crucial step: getting the right traffic to your website using Impressive Digital.
If you want people to visit your website, you need to think of it as a store. If you opened a brick-and-mortar retail business, you wouldn’t just sit back and wait for customers to show up — that would be a surefire way to fail. Instead, you’d promote your business to generate interest and drive traffic.
It’s no different online. You need a marketing strategy that will help search engines like Google find your site so people can discover it when they’re searching for products or services like yours.
In order to get people to learn about your website and visit it, search engines like Google need to know it exists. That’s where search engine marketing comes in. In today’s digital world, if you’re not found on the internet, you don’t exist. That’s why it’s important to use search engine marketing (SEM) to make your business visible to your target market.
With SEM, you can increase brand awareness and reach customers at the right moment in their buying journey. Marketing expert Krista Moore explains how SEM works and shares her top six search engine marketing secrets that will help you get started.
1. Search engine marketing is not rocket science
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A lot of people find search engine optimization and marketing intimidating. It sounds like a complex field that requires special skills. They hire experts instead of doing it themselves.
However, there is no need for such expertise. You don’t need an MBA or a Master’s degree in computer science to do search engine marketing effectively. Most of the work doesn’t require any technical skills at all, and can be done by anyone who can read and write English, the language of most search engines.
2. Keyword Selection
Before creating a website, it is important to conduct keyword research so that you can select keywords which have high demand but low competition. It will help in driving more traffic to your website.
3. On-Page SEO
On-page SEO is an important aspect of search engine optimization. While writing content for a website, it is important to keep two aspects in mind; firstly, the content should be engaging, informative and easy to read. Secondly, proper placement of keywords in the content is important as well.
4. Off-Page SEO
Off-page SEO techniques include link building activities such as article submission, press release submission, blog commenting and forum posting, etc. You can also go for social media marketing and video marketing to increase the visibility of your business on the internet.
5. Pay Per Click Advertising
PPC strategy helps in driving instant traffic to a website by displaying advertisements on search engines when a user searches for related products or services.
6. What works today may not work tomorrow
Search engines are constantly updating their algorithms to identify and weed out “black hat” SEO techniques such as keyword stuffing and hidden text that artificially inflate search rankings. As soon as someone discovers a loophole, they will use it until it gets closed again. Don’t waste your time copying others’ tactics that may have worked in the past but have been rendered obsolete by new updates.
