If you want people to discover you through Google search, SEO should be one of your top bait. First thing first, you should know how SEO and Google traffic roll. Let’s say that nothing shows up upon googling your website, which implies you don’t have clients, traffic, or any brand acknowledgment for your business. 98% of all website searches start with a search engine (a.k.a Google).
More than 85% of users don’t open the second page of indexed lists. Different websites rank higher than others in Google since they make a calculated effort to improve their website SEO streamlining. Well, it’s not very late for you to begin.
There are things you can do to build your odds of showing up on the Google search pages. Google is getting more practical and more complex, not just by how it searches and gets websites but also by how it viably connects with users to produce traffic. The search engine result pages (SERP) are unwaveringly evolving. Here are 7 of the best marketing strategies to enhance your game in SEO:
1. Use keywords.
Keywords play an essential role in upgrading your SEO game. They are phrases containing two or more words. To have a possibility of standing well for keywords, you need to create content on your website that targets them. But you are not sure why you have to include the keyword in your article?
Organizing content by ideas is quintessential, but completely ignoring keywords is a mistake. Keywords serve as beacons for Google’s search engine, identifying topics and indicating the nature of a website’s content. By researching keywords, you can discover who is searching for the topics you want to write about, then create blog posts and build brand awareness.
There are a few free keyword research tools to help you collect keyword data and covers the below-listed features:
- Create plans, compile keyword lists, and filter by topic
- Analyze metrics, click-through rates, and other performance indicators and evaluate keywords used by a company’s competitors
- Provide a list of keywords used by your competitors, which make them rank high and help to attract close traffic
- Function through custom keyword browser that allows marketers to research nearly 6.9 billion keywords in over 175 countries
- Measure metrics such as keyword complexity, click-through rates, relevant keyword lists, and search volume
2. Make it user-friendly.
If you need to upgrade your website, the answer is simple; understand that bad quality websites are less inclined to rank. And Google is getting better at assessing the quality of websites. Suppose your site looks misleading, outdated, unprofessional, crude, or slow loading.
In that case, potential users are more likely to return to the search engine result page and click on other results. This way, you’ve lost users and possible progress and bounce rates from the affected pages. Hence, develop a user-friendly website that has relevant content on it.
3. Make articles easier to read
To gain organic rankings, we need to go one step further and enhance the readability of content. Fill your website with quality content. First and foremost, if the article you are writing is not well-written, you are wasting time fretting about advancing your SEO game. It’s not just presentation that counts, but also great ideas, presenting them and avoiding grammatical and spelling mistakes.
4. Make Subheadings.
An ordinary user spends only 43 seconds skimming through a thousand-word article. This time can be significantly longer if subheadings are present to help readers quickly scan the content and get a clearer idea of the article. But ensure that the headings are instructive and advisory.
You can use a bucket brigade technique to keep the flow going. A “bucket brigade” was a train of people who handed out water buckets to firefighters to extinguish the fire. Nowadays, it is an article-writing technique that aims to attract and hold the reader’s interest by maintaining the flow.
5. Include images and improve the UX of your website
Most articles should include pictures or screenshots that illustrate the issues, figures, or activities covered in terms of images. The more complicated the idea, the more photos you add to make your user understand it better.
The most frequent grounds of HBR (high bounce rates) are meagre usability and poor UX (user experience). Perversely, UI (User Interface) concerns are challenging to pinpoint as they can fluctuate significantly from website to website.
Here are few testing tools you can use to grow your business and analyze how users communicate with your website.
6. Google Optimize
Google Optimize is an optimized software that interprets A/B testing and practices developed templates to target experiences and grow engagement. Perhaps the most notable advantage of Google Optimize is its seamless integration with Google Analytics, enabling marketers to leverage subsisting resources further.
7. Speed up your website
Ten years ago, Google acknowledged that performance metrics such as website speed were crucial to users that they became a ranking determinant. Website activity can now determine how well a website appears in Google search results. Fortunately, Google has introduced several search engine optimization tools to improve website speed, such as:
- PageSpeed Insights: to improve website activity.
- Test My Site: to determine how receptive and mobile-friendly your website is.
Updating page speed not only improves organic performance but also improves growth rates. According to a survey, 65% of consumers say that a website’s ability to load alters their choice to buy a product from a website. It means that if your customers have problems with website performance, activity and speed, you could be losing a lot of sales.
Now that you probably know, search engine optimization is improving at a breakneck. Businesses and advertisers need to adapt quickly to get huge traffic to their websites. Ensure you put your research and potential into the basics, such as creating strong content and image, maintaining stability through a specific design, and ratings, website speed, and configurations. You are good to go. Also, read about Google Ads.