Business cards are like company IDs, stating all the important info in one place, basically acts as a small-scale billboard you can fit in your pocket! Even though the technology is on the uprise, and a lot of business-related stuff, especially marketing is done digitally, nothing beats a good ol’ business card! It’s classy and it will never get out of style, not to mention how effortlessly you can carry and give them to possible customers or business partners! So here are simple steps to create high-quality business cards!
Find a good template
If you are a first-time business owner who’s just dipping his fingers into business waters, you probably have no idea how to make a proper business card, and that’s okay! After finding inspiration online, making mood boards, and seeing what other competitors have – it’s time to make the card itself! You can easily find a business card maker or do it yourself if you have the skills – but it’s crucial to start with an idea first! This way you’ll know what you want in advance, and you can decide if you want to get a free template and fill it in or get someone to do it for you, regardless you won’t be disappointed if you go into it prepared!
Choose the size and shape
Business cards are quite specific, they do in fact follow certain rules and regulations when it comes to sizes and shapes – it’s supposed to be pocket-friendly after all! But times have changed a little bit over the years, and you have a bit more freedom to do as you like! So you can totally try out a new shape and size of your business cards, and even invent something new – it’s all up to you. Just take into consideration that you need to add info that is visible, your logo, and the rest of the design, so be careful what kind of format suits it the best!
Textures and materials are important too
Why waste money and time creating one-dimensional, monochromatic business cards that no one would take a second glance at? It’s important to know the basics of design, in order for you to break some rules and try things a little outside the box! So try to forget the boring and basic business cards and try to incorporate something totally different, like make it out of specific textures, use recycled and used materials, and similar. Someone might get interested in your products and services, just because they liked your business card as it sparked their interest! So do a bit of research on what’s possible and what might be suitable to use for your own business cards!
Logo is key
Graphic design is everywhere, it’s only natural that business cards rely heavily on it. In order to make your business card stand out, having a bold logo that speaks loud and clear, will represent the brand the right way. Especially if the logo is artistically designed, showcasing what your brand is about, you can totally use it as a decoration on your business card, so you don’t have to design the background much. It’s important that the logo isn’t clashing or blending in the background too much! You want it to be just the perfect balance!
The right amount of information
Sometimes less is more, and that certainly applies to business cards. You want to decide on what kind of information you want to display on the card, without it being all over the place. You should only put key things such as your website, email address, and additional social media platforms. Back in the day, people used to out cell phone numbers, which you can totally still add if you please!
Just make sure that the information is heavenly spread, and that it doesn’t blend in too much with the background – you want potential customers and business partners to clearly see what the card says! Try applying information multiple times, just to make sure you’ve found the right placement – you want it to be perfect, as it directly speaks to the person who’s looking at it!
Add your own twist to it
Nowadays, everyone can make their own business card, but what really sets them apart is having a unique detail or something that’s not as usual when thinking about business cards. This can be literally anything, you can take whatever approach you want, from making the business card multipurpose or giving it an out-of-the-box design. Make it more glossy and sparkly, or go the opposite direction and make it matt and velvety…the possibilities are endless! Even if you think a certain idea is impossible. It’s better to consult with someone who makes business cards and see if you can make your visions come to life! This is the best way to outshine the competitors and blow away your customers and potential business partners!
Make no mistake
Lastly, proofreading and checking for errors in design is crucial, and it’s best if you make a couple of cards at first, see how they look in person, and only then go on and make a whole batch of them. This way you can ensure that the quality is high enough and that everything looks just the way that you want it, and you’ll know it the moment you hold the business card in your hand! It’s a trial and error, a lot of brands mix and match and design as many samples as possible until they land on the perfect one, so have patience! Mistakes can happen, it’s normal – but this way you can avoid any setbacks and change things before it’s too far into distribution, so act fast!
At the end of the day, business cards are an objective thing, there is not a universally perfect business card, but there are certainly ways in which your card will stand out and be better than the rest. Quality is a big part of it, but so is creativity – so make sure you hit all the right targets with that one, and use the internet as your advantage! Always strive for better, and never be afraid to step out of your comfort zone design-wise, as it might just bring you a lot of traffic!