A recent survey from the Reputation Institute found that online reputation is a critical factor in consumers’ buying decisions. A whopping 75% of respondents said that they check online reviews before making a purchase. On top of that, about 60% of people said that they trusted reviews more than comments made by sales people.
If you’re running an ecommerce business, this should be a huge wake-up call to you. Your online reputation can make or break your business. So, if you haven’t started paying attention to it yet, it’s time to look for the best reputation management in New Zealand. Online reputation management is one of the most important aspects of a digital marketing strategy. Many people are becoming more aware of how important their online reputation is. For many individuals, companies and businesses, this means that they are more motivated than ever to ensure that their online reputation is stellar.
With online reputation management, you can maintain a positive image among your customers, clients and prospects. Here are some reasons why you need online reputation management:
1. You’ll Have More Control Over Your Online Reputation
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Online reputation management gives you control over what information shows up in your search results when someone searches for your name or business. It ensures that the things that show up are those that have been carefully crafted by you or someone acting on your behalf. This means that those who find you online see an accurate representation of who you are, what you do and what your business offers them.
2. You Can Specialize Your Marketing
When it comes to marketing, one size does not fit all. Online reputation management enables you to tailor your marketing efforts based on the needs of your specific audience. By customizing content for each group of consumers, you can maximize the effectiveness of your marketing campaign and reach more potential customers.
3. You Can Influence Search Engine Results
A recent study showed 97% of people search online to find local products or services. With so many people relying on the Internet for information about your company and its products, it’s important to make sure that you’re putting your best foot forward.
The first page of Google search results can be a powerful tool for gaining customers and building trust. However, if negative reviews or inaccurate information are what show up first, then potential customers might go to a competitor instead.
4. First Impressions Count
People often judge businesses based on their first impression. If they have heard of your company before, they may do a quick Google search before they visit your website or get in touch with you in any other way. If they see good reviews from other customers, there is a higher chance that they will want to use you over another company. On the contrary, if there are bad reviews about your company on the front page of Google, those potential customers will go elsewhere and you may never know that they were interested in your products or services at all!
According to the 2019 Edelman Trust Barometer, only 43% of people trust businesses. That’s down from 53% last year. This means that nearly 60% of people don’t trust businesses.
If you’re trying to build a successful business, you need to first establish trust with your customers and prospects. One way to do this is through online reputation management (ORM).
