Due to the COVID19 pandemic, small business owners worldwide have undergone some serious financial challenges. Now, in the post-pandemic world, these businesses are aiming to make up for the lost time by aggressively expanding their operations. However, without the right spaces and platforms to grow further, these businesses can’t flourish.
What’s holding these businesses back from expanding their brand objectives and operations? Limited outdoor advertising space. Small businesses can’t expand their horizons unless they can employ marketing techniques to attract new customers. Unfortunately, in many regions, large-scale B2B enterprises control all the outdoor advertising spaces.
How can small, local businesses find spaces to advertise their products and services properly? Well, if they can’t buy outdoor ad spaces, they can convert their stores and storefronts into “advertising real estate.” How? By covering their store windows with custom-printed decals!
Making the Most of Your Store’s Windows
Store windows and doors are great spaces for posting advertisements and marketing messages. With custom-printed window decals, small business leaders can perform storefront promotions and marketing in an incredibly affordable way. They don’t need to buy outdoor ad spaces (e.g., billboards). Nor do they need city permits.
Any storeowner can decorate his/her store’s windows with these custom-printed vinyl decals. A well-designed vinyl decal is one of the most cost-effective marketing tools around. That’s because a high-quality decal will record thousands of impressions from target customers every day. The cost per impression of these promotional tools is amazing.
Here are some more practical reasons why small business owners should consider using custom-printed window decals as marketing tools –
- No Regulatory Hassles: When business owners install billboards or set up large banners in public spaces, they have to obtain multiple permits. With window decals, acquiring city permits is not necessary as you’re using your own store’s windows as ad spaces. Business owners simply need to follow basic rules and laws regarding storefront signs (e.g., no display of lewd content).
- Easy to Customize: The leading sellers of window graphic signs have made the process of custom-creating these decals very easy. Users simply need to upload their branded artwork on the seller’s website. The seller’s design team will then oversee the entire custom-printing process. Vinyl is a very print-friendly material. Artwork, designs, or messages printed on this material always look eye-catching. Plus, vinyl is a relatively cheap material. Storeowners can even get vinyl decals for cheaper if they buy in bulk. They can order large sets of custom-printed decals to promote discounts, make new product announcements, and share brand-related information.
- Brand Boost: Decals with high-quality designs and styles always catch the eyes of people passing by the store. As more people see these bright and attractive decals on your store windows, your company’s brand recognition will grow. Soon enough, local customers will be able to recognize your brand over others.
Small businesses must express their brand identity to build genuine connections with their target customers. Custom-printed decals allow them to build their brand presence in a cost-effective manner. That’s why window decals are the most powerful marketing tool for small-scale businesses.