Search engines such as Google give preferential treatment in their search rankings and results to websites exhibiting outstanding technical merits such as secure connection, responsive design, and fast loads. Because of this, technical SEO is something you need to focus on to ensure your website performs well.
This article discusses a few technical issues you need to address in your Minneapolis SEO campaign. By checking these areas, you will be ensuring that the security and structure of your site meet the expectations of the algorithms of search engines. By applying the necessary interventions, you will be rewarded accordingly in terms of search results and rankings.
The impact of SEO on Minneapolis users
Minneapolis users are constantly plugged online round-the-clock browsing products and services. They are part of the statistic that pushed the United States to the third-ranking of most active Internet users worldwide. No longer can Minneapolis users imagine life without Internet access. Because of this, your Minneapolis SEO campaign must level up to the needs of this demographic, who can guarantee the success of your business and website with their tremendous spending power.
SSL, which stands for secure sockets layer, is a technology that forms a link between a web server and a web browser. It is relatively easy to spot a site utilizing SSL. The website URL will typically start with HTTPS instead of HTTP
Way back in 2014, Google already announced they want to see HTTPS everywhere since it is more secure. It will be given preference in search results.
Make sure your site is mobile-friendly
A responsive website can adjust itself automatically for effortless navigation and be read easily on any gadget or device.
Google already pointed out that having a responsive website is considered a considerable ranking signal. With Google’s mobile-first approach when it comes to indexing content, responsive websites are now more critical than ever.
Minneapolis users are part of the 81% statistic of Americans who own a mobile phone and are constantly online checking out products and services of businesses. Going to bars and restaurants and other local hubs is part of the Minneapolis lifestyle. But prior to entering any brick-and-mortar, Minneapolis users will be checking your website and local SEO listings. Because of this, you must optimize your SEO to attract these prospects to your doorstep.
Speed up your site
Search engines will give preferential treatment to sites that quickly load. Page speed is a critical aspect of ranking signals.
The following are ways you can increase your speed:
- Subscribe to fast hosting
- Utilize a fast DNS provider.
- Mitigate HTTP requests. Minimize the use of scripts and plug-ins.
- Utilize only one CSS stylesheet instead of several CSS stylesheets or even in-line CSS.
- Make sure your image file sizes are as small as possible without being pixelated.
- Compress your web pages utilizing tools such as gzip.
Check if there is duplicate content on your site
Duplicate content can be confusing for users as well as search engine algorithms. But these are sometimes used to manipulate search ranking results and gain more traffic.
But keep in mind that search engines aren’t keen on this tactic, and Google and Bing advise webmasters to correct any duplicate content issues they discover.
You can correct the duplicate content issues via the following:
- Prevent your CMS from publishing multiple versions of a page or post.
- Allow search engines to know where the main version of your content resides by using canonical link elements.
What is the cost of SEO in Minneapolis?
On average, the cost of SEO in Minneapolis is $100 to $250 per hour. On a per month basis, these services can run from $2500 to $10,000. Keep in mind that the cost will depend on your website size and competition in your industry.