Search engines like Google, Bing or Yahoo are constantly involved in indexing websites by scouring them all over the internet. This means that when you are searching for something on Google, you are actually browsing through the websites indexed by Google instead of browsing the internet.
The websites in question appear on the search result page based on their relevance to the keywords entered and are determined by the algorithm of that particular search engine. As a result, businesses have made it a point to try to rank higher on the search results page to be able to increase visibility among target audiences.
This in turn has led to increased practices of investing in SEO or Search Engine Optimization campaigns to help them increase their online presence. It is the process of how a website is optimized to increase its standing on a search engine but it also requires extensive knowledge of how search engines work in the first place.
We have put together a list of Do’s and Dont’s to keep in mind before getting started.
Do’s of SEO Campaigning
Table of Contents
Content Planning
The most important aspect of any website is its content and therefore it is the key aspect behind a successful SEO campaign too. The type of content should be planned well ahead in advance be it in text, audio, visual, or a mix of all three to ensure organic step-by-step growth in traffic.
It is recommended to also hire experienced content specialists who are well versed with the required writing styles. They are acquainted with SEO writing and are able to optimally utilize the webpage space by using appropriate keywords.
Acquire Backlinks
It is a good idea to prepare a list of influencers who can prove to be beneficial in terms of sourcing content for the website. This goes a long way in securing backlinks for your website which subsequently helps in increasing backlinks for increasing your website rank on the search engine index page.
Barnacle Approach
Barnacle SEO Approach stands for leveraging high-ranked websites to firmly secure your website’s online presence and brand equity. This should be the focus for three months to make your homepage more powerful and then the rest naturally follows.
Don’ts of SEO Campaigning
Overdo Backlinks
Unlike a few years ago Google does not give preference to websites with the maximum number of backlinks anymore. According to SEO experts like LRC, a good backlink strategy prioritizes link quality over link quantity. In fact, if the anchor text is not naturally structured it can actually lead to the website being penalized and in turn a dramatic drop in its SEO ranking.
Hire Novices
SEO requires a factual understanding of how search engine algorithms work and in this respect experience counts. Inexperienced employees or agencies might be far cheaper but they would not bring you the same results as someone with SEO experience will be able to.
Overcommit in Planning
Always quote achievable figures that you can be completely sure about, even if it does not make you look attractive enough. The target audience for every industry differs and so the projection of a reachable audience should not be overstated.
SEO campaigning can be quite time consuming and require a lot of research to get started. But, most importantly, it must be remembered that SEO requires a lot of things to come together before the benefits can be reaped so it is of prime importance that you remain patient and determined through the whole campaign to get there.
