In the previous few years, many marketers and marketing companies have grown to equate the process of search engine optimization with building backlinks – and rightly so! Given how backlinks and link building exercises are a crucial factor and highly weighted in Google’s search engine ranking calculations.
SEO experts and service companies such as Globex Outreach state that the amount of traffic your website receives helps in determining its quality and its overall metric as well. It wouldn’t be wrong if we say that out of all search engine optimization endeavors, link building is one of the most crucial ones.
What does link building actually mean?
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In essence, link building refers to the placement of your website’s and webpages backlinks on external websites. These external websites are ideally high authority websites and have a high search engine ranking and overall good public appeal. Your website’s backlinks present on other websites act as recommendations in Google’s crawlers eyes – it is as if the other website is vouching for your credibility.
Google’s web crawlers work on the content that is available on different websites, and if a high authority website refers to your website’s content for its own posts, Google crawlers are likely to perceive your content as high quality as well.
website loading speed matters the most these days and is one of the important ranking factors. Your hosting plays a great role in website loading speed, if your speed is good then the crawler index your website fast and the user experience will also improve, you can find good recommendation about hosting providers. Now coming to the point about the type of backlinks.
What are the different types of backlinks?
Backlinks are essentially classified into two types, namely do-follow backlinks and no-follow backlinks, and each of them is described as follows:
1. Do-Follow backlinks
These types of backlinks help improve a website’s SEO score, its search ranking and its overall metrics. In addition, these backlinks also help in directing traffic towards the website.
2. No-Follow backlinks
These types of backlinks only help and contribute in directing traffic towards your website. There exists a debate on whether or not they contribute towards your website metric and SEO score – however, the general perception remains that they do not affect either of them.
Benefits of Link Building for Your Company’s Website
While the benefits of link building are numerous and wide-ranging for your any website, listed below is a compiled list of seven link building’s benefits that are the most common and profitable:
1. Link building helps increase your website’s traffic
If you are looking to attract audiences relevant to your company’s products and services, link building is a great way to do so. Your link building strategy should focus on building links with websites that are relevant to your industry and are high authority in order to garner relevant audiences and your target market towards your website.
2. Link building helps increase your SEO score
Your company website is likely to be subject to a number of rankings and scores which ultimately determine your website’s metric. Domain Authority, Page Ranking and Domain Rating are some of the metrics which contribute to your website metrics.
Link building helps improve your website’s SEO score and help better your website metrics significantly in comparison with other SEO endeavors. The higher your website’s score, the higher the probability of your website gaining more exposure and your company attracting more customers.
3. Link building improves your company’s reputation and builds credibility
The more backlinks you establish with high authority websites, the more your reputation and credibility increases in the web crawlers’ analysis and in the public eye. This is because when you establish backlinks with a high authority website, it equates to the website vouching for your company, the content on your website, and seemingly applauding you as credible.
Hence, when a high authority website places its trust on you, your target market and potential customers are likely to do so as well.
4. Link building improves your website’s ranking on search engines
In order to rapidly progress on Google’s and other search engines rankings, you need to invest time and money in building links for your website. Link building is the most effective method to improve your website’s search rankings, and since your search ranking is linked with potential customers finding you, this is a very integral part of your company’s success and even its survival.
Search rankings are also important for you to stay ahead of your competition – if a competitor ranks higher than you in search engine rankings, it is likely that a potential customer might stumble upon their visit prior to even looking at yours while searching for something relevant to your products and services.
5. Link building helps establish your brand’s identity
Since link building contributes to multiple factors that establish your credibility within the general public, it helps build your brand identity as a credible, trustworthy and quality-first brand.
Since link building also requires you to generate content that is useful for your target audience in the form of product or service manuals, self-help blogs, industry research, etc., you are also educating your audience in this process. This too contributes to your brand identity as you are providing them with valuable information and knowledge.
6. Link building helps you establish relationships within your relevant industry
Since you’d be looking for players, critiques and stakeholders within your industry to establish backlinks with, it helps build up your relationships with partners within the relevant industry. High authority websites and blogs that you establish backlinks with are likely to be high authority voices within your said industry.
Hence, link building helps you establish and maintain strong connections within your said niche or industry, as while you’d be getting help from them by establishing backlinks and they would be making use of quality content from your webpages.
7. Link building helps boost your sales
Since link building helps you increase traffic towards your website, reach relevant target markets and get a higher ranking on search engines, it also helps you boost your sales.
The more customers you reach and the more credible you seem, the higher are chances of potential customers landing on your website, trusting your company and making a purchase. While link building is essentially a method of improving your SEO score, it is in fact linked to your ultimate sales and customer reach in an impactful manner.
