Technology has generally changed the way businesses operate. One of the major impacts brought by technology on businesses is automation. As your business expands so does your customer base. This means that there will be more tasks involved which can bring about inefficiency, especially if you rely on manual processes.
But with automation, you can handle as many customers as possible without compromising the quality of your services. Besides, automation gives you an opportunity to track the goals and needs of various clients without getting overwhelmed by details of every day’s encounter.
The software used for this automation process is Robotics Process Automated (RPA), a technique that replicates how people interact with programs to complete high-volume, repeatable jobs. RPA technology develops computer programs, also known as bots, that allow users to log into applications, input data, calculate and finish tasks, and transfer data between workflows or between applications according to the requirements. The demand for RPA is increasing in the RPA market, and job opportunity for RPA developers with UiPath Certification has very high.
The good news is that there are several companies like SharpSpring that specialize in conducting marketing automation for agencies. All you have to do is identify one that understands your business needs.
Below are 6 processes agencies can automate to save time:
1. Scheduling social media posts
Table of Contents
Social media has already proved to be an effective marketing tool. Most businesses are taking advantage of various social media platforms to reach as many people peoples as possible. Just like individuals, businesses can also be addicted to social media. Creating and posting messages every now and then can be tough and time-consuming.
That’s where automation comes in. There are various platforms that allow you to schedule posts and manage different social media accounts using one dashboard. This will help you to create posts in advance and post them at an opportune time.
2. Identification of high-quality leads
It is not a guarantee that everyone who comes across your business is going to become an active customer. Would it not be a great idea if you were able to know which leads have higher chances of buying your products? This is possible through automation where you use certain metrics to find out the quality leads by looking at their behavior on your site and interaction through emails.
3. Set up chatbots
Great customer service can significantly boost your business. The way you interact with customers and respond to their queries speaks a lot about your company. Live chatbots make it easy for you to interact with customers on a real-time basis at any time of night or day. When no one is available to engage customers, a chatbot can stand in and answer basic questions about your products and services.
4. Scheduling meetings
Organizing successful meetings is not an easy thing. You need to send several emails and follow up with calls and text messages. This can be frustrating and time-consuming. But the good news is that there are a number of software that allow you to schedule meetings and specify the exact time they will take place.
5. Send reminders
Do you require permission from clients before implanting a new strategy? Or do you have clients who need reminders to pay late invoices? Following up on such clients through manual emails can be hectic. The best way is to uses an automated system to send reminders.
6. Automated PPC campaigns
PPC campaigns can help generate quality leads. However, the work involved can be costly and time-consuming. But if you are using Google ads, then you can take advantage of the automated rules feature to help make decisions on your behalf when you are not available.
In general, automation can help businesses save time and money.
