63.1% of the world’s population uses the internet. That’s over 5 billion people!
You might’ve been clinging to traditional marketing to reel in customers, which is still effective in today’s world. But if you don’t have a digital marketing strategy, then it’s clear you’re missing out on so much potential business!
You can’t just buy a few online ads and call it a day though. For successful digital marketing, you need to have a clear and effective strategy.
For some inspiration, below are the top 4 digital marketing ideas that’ll get you results!
1. Write Blog Articles
Blog articles are a great way to not only show off your products and services, but also to position your brand as a thought leader. It helps build trust with consumers so they’ll come to you when the time’s right.
Make sure to practice good search engine optimization (SEO) when writing. This pushes your content to the top of search engine results pages (SERPs), which ensures that your blogs are visible.
And for effective digital marketing, you should post regularly. You can always write blogs ahead of time and schedule them to be released every day or so.
2. Practice Good SEO
Speaking of SEO, you’ll want to pick ideal keywords and use them wisely in not just your blog articles, but also your website. Sprinkling these keywords throughout tells Google your site has relevant information that consumers want, which helps you rank better on SERPs.
However, don’t overdo it, as Google will penalize you. This is called keyword stuffing and your site will rank lower if you’re caught doing this.
3. Post on Social Media
Most people have social media, so it’s a fantastic way to reach out. Post information about your products, services, and even staff to give your brand some personality.
You can also use social media to share your own content, as well as curated blog posts.
Don’t forget to interact with users too. This can show them how you treat your customers, and if you provide them with helpful information, they’ll have a great impression of your business.
4. Use Paid Advertising
Not only do you need to use digital marketing in addition to traditional marketing, but you should blend organic with paid marketing too. All the above are examples of organic digital marketing, which is budget-friendly. However, it can take a while to build up traffic.
Paid ads can give your brand a quick boost so you don’t have to wait long for interested customers. Some examples of paid advertising include Google Ads and pay-per-click (PPC).
Try These Digital Marketing Ideas
With these digital marketing ideas, you’ll be able to build a good online presence. And as a result, you’ll attract more targeted traffic to your website.
Of course, you should still keep up with traditional marketing. By using a combination of online and offline, you’ll get the best results possible!
If you need more digital marketing tips, then browse more of our blog page now.