Consumer spending increased by 0.2% in May of 2022. If you’re trying to get your website to rank on Google to increase conversions, then you probably know the importance of backlinks.
Backlinks are critical if you want to strengthen your website authority and get Google to notice you. However, there are two different types of backlinks.
These backlinks are do-follow links and no-follow backlinks. Understanding each of these types of backlinks is essential to having a healthy backlink profile. Here is a closer look at do-follow backlinks.
What Are Do-Follow Backlinks?
A do-follow link points back to your website. Google and other search engines will crawl a do-follow link.
Depending on the authority of the site linking back to you, a do-follow link will pass on what is known as, “link juice” to your website, giving it the potential to rank higher on Google.
A no-follow link cannot be followed by search engines. They do not pass on “link juice” to your website. You can find more here about building backlinks.
The Benefits of Having Do-Follow Links
A do-follow link is basically a check mark of approval from a high-ranking website to yours. This checkmark of approval makes search engines trust your website more.
It is always best for your do-follow links to come from a page or a website that has similar topics as your own. Do follow links also play a role in how quickly Google pays attention to your content and ranks it.
The bottom line is that if you want your website to look authoritative, having high-quality backlinks pointing to it, from high-authority sites is the best way to do it.
How to Get Do-Follow Links
Given the importance of do-follow backlinks, it’s essential to have a backlink strategy. One of the most popular ways to get backlinks to a website is to guest post on websites that will allow you to add a do-follow backlink to your post.
You can also do guest appearances on podcasts and get links back to your site, from podcast transcripts and descriptions. Another way to get these links is to spy on your competitors to see where they get their backlinks from.
You could then write a better article than they have on a subject and then contact the source of their backlink to ask them to give you a link back. Another way to get backlinks is to write good content, especially ones that contain statistics and hard-to-find facts, this virtually guarantees that you will get backlinks organically with time.
Get Ranked In Search Engines
Getting ranked in search engines is something that all website owners dream of. However, your backlink profile is critical to ensuring that you get good rankings in search engines. The best way to get good rankings is to have high-quality do-follow backlinks pointing back to your website.
Acquiring these links can be challenging but not impossible. Once you do manage to acquire them you will see great results.
If you would like more tips, please visit the SEO section of the website.