Content Marketing – Avant-garde, right? But, what is it? “THINKING EMOJI”
“Content Marketing is a digital way to reach to the audience by creatively writing, recording video, and posting social media posts to deliver the vital information that can contribute in the knowledge, and also would be helpful in executing the tasks.”
Below are the benefits of content marketing:
- Visibility of Business
- Brand Awareness
- Build Loyalty With Customer
- Deliver Meaningful & Relevant Content
- Generate Revenue
Well, if you see the previous year’s report, there was around a 50% increase in content marketing spendings. Businessmen and entrepreneurs are understanding the importance of it and that’s the reason, they have started opting for it.
Effective Ways of Uplifting Mobile Apps With Content Marketing
1. Create Content:
“Content is king, consistency is queen.” Your content should be attractive and eye-catching. So, does it mean, it should only include texts? No, not at all. All the readers would not like such content that doesn’t have any image or GIF file.
As per the reports, 32% of the audience would love to read the content that contains visual images.
Moreover, it is important to make content engaging and interactive. If your content doesn’t have questions, videos, or mini-clips then nobody would like to read it. You can take the help of content marketing guides to create unique content.
The features, characteristics, pros & cons, and many more things about your mobile app should be delivered to the audience in such a way that the audience gets glued to the content and app.
You can also use a questionnaire, puzzle, games, and many creative things to keep the user updated. Also, you have to take some risky steps that can be an experiment while promoting your mobile application.
2. Understand Your Audience:
As you know content marketing is trending, it requires an audience to read, engage and understand. But, before that, you need to understand your mobile app-specific audience. It includes the age criteria that should be taken into consideration.
Well, as this is specific to mobile apps so the audience will also be 18+. Here, you have to understand your target audience and then design your content. Also, it would be great if you mention the pain points which they might face while surfing your mobile application.
For understanding customer’s pain point, the below strategies might be helpful to you:
- Prepare Questionnaire
- Ask them directly
- Categorize the pain points
- Conduct Case Study
If you get success in understanding customer’s pain points then, you win half the battle. Next is the step; how to resolve it. Well, anything that makes the customer’s life easy, saves time and money would be the best solution.
Building applications like Zomato, Ola, Uber, Airbnb has eased customer life. They don’t have to go out in search of transportation, food, or accommodation. Instead, with the help apps, you can easily do it everything at your fingertips.
Mobile apps have content, image, description, features, and services. Now, if you want your users to download the application, you must have to register on the app store, i., Play Store or App Store.
You have to understand how the other applications have set their descriptions, what keywords they have used, and how they featured images. Most of these works are done by mobile application development companies.
If you closely study the apps uploaded on the play store then you might see they use a long keyword that highlights the idea of the app, images contain core features and the description is short and crisp. Also, it is not mandatory to make the description short but “Do not stuff the title and description.”
Optimizing the mobile app store would be an opportunity for you if you study it in detail.
4. Additional Hype:
If you talk about the hype of product or service then, the first thing in mind that comes is – VIVO & OPPO. The way they market themselves at the initial phase has created a lot of buzz in the market.
You can use the various channel to unveil the unique feature of your mobile application that might grab the attention of the users. This attention will definitely bring them once to the application. You can campaign the applications in multiple ways.
5. App Store Optimization:
The mobile app can be a powerful weapon for generating revenue as well as the ROI for your product. However, you need to utilize the tool in an effective and efficient manner. That’s where the role of App Store Optimization comes into the picture. The content also plays a role here.
Your app’s title, description, keywords, screenshot, and the data related to it that one provides will have a major impact on the way users perceive your application. Analyze the focus keyword related to your app and try to add that to your app description and title. It will help you a lot.
6. Join Related Communities & Forums:
One of the great ways to grow your mobile app through content marketing is by joining the related community and forums. Make your presence felt in the community by solving people’s problems and also ask some relevant questions in the forum. It will help you to build the brand.
You can become a standout industry leader in the community and even before the app launches into the market, you will have a wide reach and audience base. So, increasing the download won’t be an issue at all. Make sure you take all these things into notice. It can be worth it.
There are more than millions of applications in the app or play store. And to rank these apps on the store, you need to try different strategies.
These different strategies include content marketing.
Also, the reviews are part of content marketing which is also called “Word of Mouth Marketing” which is potent and one of the best ways to advertise your product’s USP.
Try the above-mentioned tricks to make the users familiar with your application. You can deliver the pain points as well as effective solutions.
If you still have any questions or suggestions related to this blog, then feel free to ask them in the comment section. Thank You.! Also Read about the 5 easy steps of an Email Marketing Campaign and many more articles on Best digital Updates.