Social media marketing has already become one of the biggest platforms that play an important role in our everyday lives. Many households are running through social media only. Instagram is taking over other applications due to its user-friendly interface and billions of users to explore.
Instagram is a platform where billions of users share their daily life updates- from food to lifestyle to travel. Every day it motivates several users to take a step ahead in their lives. It is a picture/video sharing app and an idea-sharing application that inspires numerous other users. Nowadays, it is considered a perfect place to run your business and to earn a livelihood.
Keeping in mind, the Instagram team made regular changes for the safety of its users and to provide an equal level of opportunities. Team Insta is creating a safer place for users to share their business ideas with other users. It helps in their growth. Unlike other marketing agencies, this platform does not empty the pockets of young entrepreneurs. You may seem already; countless small businesses on Instagram are growing and earning a decent income.
What are the 5 upcoming marketing trends of Instagram?
So, to sustain in the market and grow your business, a user must follow all the latest trends that Instagram is running. Mainly, your profile followers and visibility are determined through these trends. Following Instagram, trends are adequately considered under the following algorithm accurately.
If you are a frequent user, you might know that Instagram modifies its algorithm process every few months. It might be problematic for users, but it also helps in distributing equal opportunities to all users. It helps in the growth of users and, eventually, your business.
Let’s take a look at these top 5 Instagram marketing trends that will be hit in 2022. However, make sure you are following at least the maximum of them.
1. Ecommerce tools of Instagram
2020 was the year when Instagram decided to succeed in its business for creators and brands. From then onwards, it became a digital platform for young and rising stars. Now Instagram has become more than a photo-sharing app; it allows users to create their respective eCommerce base. The new introduction of Instagram shop produces a streamline where it is easy to discover shoppable products or services. Moreover, it gives a chance to the users to search their preferable product and editor’s choice.
This is not limited to Instagram shops, but they also added features like shop stickers, live shopping, shopping through creators, etc. It gives the users a wide range of choices to pick a preferable shop with their desired products at a reasonable price.
The global pandemic of COVID-19 makes it difficult for small businesses to run their business offline. But through this platform, they got more considerable exposure to showcase their products to the customers. In 2021, many small businesses will earn handsome figures. It is estimated that, in the year 2022, this eCommerce platform will become a more incredible source for many new companies.
2. Short video creating tools
In the year 2020, TikTok became the largest platform for businesses worldwide. But it has stopped in many countries. At the exact moment, Instagram introduced a short new video feature called reels. It was an experiment from their team; however, it became successful for many new users and creators. Using Instagram reels, brands and creators create educational or informational videos that spread awareness about a product. This short feature helps various users grow their profiles and sell their goods or services to customers.
It is one of the easiest methods to increase visibility in between the audience. By using an Instagram video editor, one can create professional reels which may boost your audience number.
3. Use influencer marketing
After the survey of 2021, it has been observed that influencer marketing has grown in this year. It earns over a billion dollars through the Instagram platform by collaborating with multiple brands. No doubt, your brand will reach an entire audience once you collaborate with an influence. There are numerous influencers available; pick a good one who shares quality content on their feed. Communicating your brand’s content with their audience will increase your page’s insights, and there is a higher probability that you may get potential leads or a reasonable conversion rate.
It is already predicted that influencer marketing is nowhere to go after the survey of 2021. Since it is already earning handsome income through brand collaboration, more and more users are joining this campaign.
4. Post authentic content and captions
Never use others’ content, especially not without their permission, as it may impact your page’s reputation. While posting any photo or video on Instagram, stay honest with your audience. We know that Instagram is a place where most of the pictures or videos are photoshopped. But the audience loves to view your authenticity; they admire you for that. Share creative photographs or videos with transitions, talent, inspiring stories, culture showcases, etc.
5. Put interactive stories on your profile.
Rather than posting boring stories, post something creative. Add polls, questionnaires, and other features that allow you to interact with your audience, even indirect interaction. Often creative story sessions will drive your audience towards your page and increase engagement.
Posting a standard post without editing, creativity, and notification would lead to low visibility. We already know how intense the competition is on Instagram. It will always be beneficial to stand out among your competitors to create better engagement, visibility, and marketing. But it does not mean you will stop commenting or liking others’ posts. Ask your friends to share your posts on their feed because it will also attract a vast group of audience to your page.
Without following Instagram trends, you cannot advertise your brand, and it leaves you outdated. If you want good growth in 2022, keep working on these trends.