When you think about how businesses are run in the 21st century, you might think that there isn’t much of a chance to offer the personal touch to your customers. After all, isn’t everything automated and online? Isn’t everything impersonal and distant? That might be how it feels – and how it is in some cases – but that means there is all the more reason to add a personal touch to your business.
Not only will it help you stand out, but it will also make your customers feel good and want to keep buying from you. Read on to find out how to add a personal touch to your business that will help you grow and succeed.
Every business owner is also a customer – you will have bought something from somewhere at some point, and probably multiple times a month, if not a week. So you’ll know just how important it is to have some kind of interaction with the company you’re buying from if you want it. If you were to ask a question on Facebook, for example, and not get a response, would you be confident in continuing to make your purchase? Or would you buy from a company that answered your question? It’s likely to be the latter.
Therefore, engaging with customers is important. It can make the difference between a sale or a competitor getting that sale instead, and, crucially, it makes your business feel a lot more personal to the potential buyer. You took the time to answer their question and be helpful, and because of that, they will feel a connection, and a sale is much more likely.
Does it seem like a strange idea to suggest that offering discounts can make your business a more personal one? Interestingly, this is a tried and trusted method that many business owners use, and it could be ideal for you too.
When you offer discounts using coupons or codes, for example, and especially when you add them to a newsletter that only those who have signed up for will receive, you are showing that you understand your customers and what they want or need from you.
You are showing that you want to reward them for being loyal. By making your customers feel noticed and special, this particular personal touch should help you make more profits through additional sales, even if you are discounting items to do so.
Use Your Website
If you run a business, even if you don’t sell online because you offer a service, your website is always going to be the most important tool you have. Use it as much as you can, and you’ll find you can grow your business more easily. Your website is also an ideal place to add a personal touch to your business, helping your customers make their purchasing decisions in your favor.
The site has to be easy to navigate, so think about how you would like to see and use a website and use that information to inform the choices you make regarding your business site. In this way, it will feel a lot more personal and user-friendly.
You should also always include an ‘about us’ page. A high number of people who come to your site will want to know about you and your business; it helps them understand you more. This personal touch won’t take long to create but will make a difference in your sales figures.
Finally, your blog is important too. This is where you can really let your personality shine and show the human behind the business. Even if the rest of your site is fairly formal and functional, your blog can be much freer, and this is what customers are looking for.