JavaScript SEO is referred to the branch of technical SEO that is used to make JS-powered websites. It makes it easier for the search engines to fully render, crawl, and index the pages. The users having outdated browsers can access it as well. It keeps metadata and internal linking consistent. Despite executing and parsing JavaScript code, it loads websites fast. It is used by several eCommerce stores to generate links to identical products or main content.
JavaScript SEO- definition:
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The primary focus of JavaScript SEO is to optimize websites and offer better visibility by the search engines. This allows the search engines to crawl, render, and index the content. It further prevents, diagnoses, and troubleshoots the ranking issues for the sites. By linking best practices, it makes sure that web pages are easily discovered by search engines. It also takes care of User Experience (UX) by improving the loading time of pages. To check whether a website is built of a JavaScript framework, you need to look up tools like Wappalyzer, or else you can also check in your browser to check for JS code. Some of the popular JavaScript frameworks, according to SEO Consultant Perth are React by Facebook, Angular by Google, and Vue by Evan You.
What is JavaScript used for?
JavaScript is primarily used for web browsers and web-based applications. But, the usage of JavaScript is not that limited, and it can be used beyond the web in servers, embedded hardware controls, and software. Some basic things where JavaScript is used are as follows:
Creating mobile and web apps:
Different JavaScript frameworks can be put to use by the developers for building and developing mobile and web applications. The JavaScript frameworks consist of a collection of JavaScript code libraries. It offers the developers pre-written code, which they can use for routine programming tasks and features. In short, it is a framework that helps you to build web apps and websites easily. React Native, React, Vue, and Angular are some of the popular JavaScript frontend frameworks.
Developing server applications and building web servers:
Just as we discussed before, JavaScript can be used by developers beyond apps and servers. The developers make use of JavaScript for building simple web servers and developing the back-end infrastructure by making use of Nodejs.
Adding interactive behavior to web pages:
The users can interact with web pages by using JavaScript. There is almost an uncountable opportunity for you to do things with JavaScript on a web page. Just with a click of a button, you can hide or show information. It allows the users to change the color of a button easily. The users can slide through the homepage’s carousel of images. Other customizations it allows its users are, zooming in and out of an image, displaying a timer on the website, displaying animations, playing audio and video, and also using a drop-down hamburger menu.
Game development:
The game developers can also use JavaScript for creating browser games. All these are a great way for the new developers as they can exercise their JavaScript skills.
What are the best SEO practices?
Some of the best SEO practices are given below:
- Keep DOM access to a minimum to make sure that your code is fast and does not slow down the browser.
- Do not build codes just for one browser, and build it based on agreed standards outlined in the articles’ course.
- Make sure that clean data reaches your systems, and make sure it is exactly what you need.
- Try to implement functionality by using JavaScript, and do not make the content bulky.
- All libraries work well together but do not use multiple libraries in the same project.
Conclusion:
We can finally conclude that, with JavaScript SEO foundations in place, you are all set for success. Being a popular programming language, every modern developer is expected to code in JavaScript in the future to make websites more interactive, and by looking at the progress behind it, It is most likely that JavaScript SEO will become the future of the web.
