If your retail business isn’t showing much profit or success and you’re wondering how some retail businesses can generate revenue in millions of dollars per annum, then let’s tell you their secret using which you can do that too! Well, what they do is, they optimize their retail sites to secure a high rank in search engine results and that high rank helps their sites to drive traffic more organically.
This whole process sums up in three words i.e., Search Engine Optimization or, in short SEO. It is an ongoing process of updating a site regularly to stay current with searcher behavior and Google’s algorithm updates. And, considering results of few available studies that show –
“Almost 80% of shoppers do online searching before making up a decision to buy something” and 70% from them click on only those search result links that don’t go past the first page of SERPs”
Anyone, without giving a second thought can say that it’s an excellent way for a retail business, to earn more and more customers. If you are looking for a high-quality Business card then read this article.
So, if you also want to draw more customers’ attention and conversion rates to your retail site then, SEO is something you need to really look upon. To be precise, you need to follow good SEO practices to increase the chances of appearing in front of the right customers through organic search engine results. And, considering you as a beginner, we got your back to help you learn eCommerce SEO.
In this following post, the best eCommerce SEO strategy includes—
- Keyword Research
- Sharable Content
- Link and web Page Building
- Mobile Optimization of Site
Well, in order to rank highly in the search engine results pages, you need to add the right keywords on your website. Here keywords mean those specific words that a user type in search engines when searching for a particular retail item. By adding some relevant and high-ranked keywords, you can attract more and more audience to your site, and this way you can boost up your sales. However, while you select high-ranked keywords, consider factors like search volume, relevancy, and ranking difficulty. And, to get those high-ranked keywords, you can consider using Utah search engine optimization services.
However, this won’t help you completely. To drive more traffic to your site, you further need to focus on creating such content on your site that can be easily shareable. Albeit, platforms like Facebook, Instagram, WhatsApp, and other social sites don’t have a direct impact on your site’s ranking but, definitely sharing your content on different platforms will only increase your reach.
So, make sure whatever content you post on your site is engaging enough for driving organic traffic to your website. In fact, you can incorporate a “Share” button on each of your website pages or product descriptions so that whoever visits your site can share your engaging content among their groups and upload it on their social media handles when they find it useful and of their interest.
Then, don’t know whether you’ve noticed or not, websites that have more web pages tend to rank slightly higher than those that have fewer pages in comparison. Obviously, because this will add more aesthetic value to your site. And, after all, what’s the harm in adding various sections to the respective products or content of your website? Umm, none! So, another effective SEO practice to attract customers’ attention for ensuring that your pages rank higher in search engine results is to consider creating various web pages of product descriptions, testimonials, blogs, and reviews of your customers.
Furthermore, let’s quote one of the research results that suggested—
In 2016, “Mobile” surpassed desktop devices when it comes to accessing websites, and now one-third of all e-commerce sales are happening on mobile devices.
This is important for the fact that Google’s algorithm has opted for this criterion that now gives a higher ranking to mobile-friendly websites. Therefore, like your competitors, you should also consider optimizing your retail website to make it more mobile-friendly.
However, while doing so, give preference to contents that are easily readable, large in-text fonts, and at the same time, comes with clear images and simple layouts.
In addition to the same, you can also add keywords in the text-file name of every product image as well as non-product images that are there on your website. Well, optimizing photos that you put on your website along with optimizing your website content for mobile, will stimulate your target audiences to turn into your potential customers.
That’s all! Hopefully, with these eCommerce SEO-friendly tactics that play a very crucial role in getting more reach and credibility, you’ll be able to not only earn an incredible customer-base but, at the same time a more conversion rate for your retail business.