In a digitally-driven world, it’s essential that businesses are able to be easily found online. One of the best ways to accomplish that is through search engine optimization or SEO. If you regularly provide digital services like paid advertising and web design to clients, you’ll have more success if you offer local SEO, too. In fact, many clients see this service as a must-have.
But what if you don’t possess the knowledge to optimize a website? Or you just don’t have enough hours in the day to offer these services? Let’s talk about why SEO matters in the first place and how you can offer it — even if you aren’t an expert.
What is SEO and Why Does It Matter?
Search engine optimization involves a number of different techniques that aim to achieve the same goal: to help a website move up the “rankings” in search results pages. The closer you are to page one, position one, the more likely it is that a customer will click on your site when they perform a relevant search query.
As such, it makes sense that your clients would want to have their websites optimized for search engines. SEO can help to generate traffic, leads, and conversions, as well as improve a brand’s overall visibility and perception online.
Search engine optimization is meant to be a long-term strategy — meaning that results won’t happen overnight. Over months and even years, businesses can build their presence online and become a go-to resource for both helpful information and desirable products or services. Rather than use an obvious pitch like advertising, SEO is more about providing knowledge and building awareness in the hopes that web visitors will become interested in your business through the value you provide.
So why does SEO matter? For one thing, paid ads only go so far. They can be highly effective, if managed well, but consumers are tired of the hard sell. They’re bombarded with advertisements and emails all day long. Sometimes, they just want to access useful information that can improve their everyday lives without being sold something.
SEO is also one of the most affordable lead generation tools at your disposal. And if you provide it to clients, you can essentially set your price and turn a profit — especially if you become an SEO reseller.
How Can Becoming a White Label Reseller Solve Your Problems?
Search engine optimization can be incredibly complicated, which explains why some SEO agency owners don’t want to offer it. Although there are no guarantees with SEO, you still won’t want to disappoint your clients if the results don’t align with their expectations. If you know very little about SEO, you might be overwhelmed by the idea of learning the ins and outs — and who could blame you? Even if you possess some SEO knowledge, it can take a while to execute and keep up on all the latest industry trends. If you’re short on skills, time, or resources, you might be tempted to skip it altogether.
The inconvenient truth, though, is that many business owners could really benefit from SEO. It could make all the difference for an organization with a more limited marketing budget or when paid ads simply don’t make sense. And if you’re unwilling to offer these services, those clients might seek out other providers who do offer them.
The solution here is to become an SEO reseller. By working with a white label SEO partner, you can gain access to the high-quality services your clients want without having to make any investments on your part. You can outsource these deliverables to a trusted team that will maintain your company’s own branding. In other words, your clients won’t even realize you aren’t doing the work yourself! You’ll get to set your price, send off the order, and report back to your clients with the results — all while looking like the hero in the end.
Ultimately, this partnership can allow you to grow your business while freeing up your time. That can help you focus on new sales or building existing client relationships, rather than getting bogged down in fulfillment. You’ll get to turn a profit while having the ability to grow — and that’s the dream, isn’t it?
When you aren’t able to do the SEO work yourself, you don’t have to sell yourself short. Instead, find a reputable white label partner that can support you in your long-term growth plan.