SEO is not a new subject and nearly every digital marketer understands this concept. The hardest part about SEO is that the trends and strategies are constantly changing.
So, how can your team keep up? What do you need to focus on this year to succeed in your SEO projects?
1. Communicate More
Having good communication skills is a must-have for agencies and specialists. With the fast-paced world of digital marketing, it’ll be difficult to explain to your clients what is going on with their projects unless you communicate often.
When making SEO recommendations, it’s not the question of whether your clients will execute them. It’s more on whether you are communicating the right message so your clients will execute them.
Remember that you are talking to people who aren’t experts in SEO. They may not even understand a thing about what you’re saying. As the SEO expert, it is your responsibility to make your clients understand.
2. Research and Know the Trends
It’s impossible to keep track of all the Google updates, and that’s okay. What you need to know are the biggest trends and SEO techniques in 2021 so you know where you should be paying more attention, and which in your to-do list can be thrown into the trash bin.
Furthermore, you should learn the EAT principle. It can help you reap SEO success despite the constantly changing Google algorithm.
EAT stands for expertise, authority, and trustworthiness. It is the measure of a brand’s reputation on the web. Brands that are more authentic and trustworthy are likely to rank higher than the others.
3. New and Better Content
Many marketers often get too caught up in the details of their SEO pages that they often forget about creating new quality content.
Keep in mind that over four million blog posts are published daily so if you’re producing new content regularly, it’s easy to fall behind.
What kind of content do you need?
Fresh, valuable content.
Whatever the purpose of your content, you need to make sure you’re sending the message right. A StoryBrand Certified Guide ensures you keep clear messaging in each stage of the communication.
Creating fresh content that your target audience will find valuable can be challenging so it helps to work with marketing experts who can help you craft the perfect message.
4. Conduct Research
Research and analysis are two of the most important skills that SEO specialists must-have.
Google updates its algorithm over 500 times a year, so even the most experienced SEO specialists end up scratching their heads after spending weeks or months implementing a strategy they thought would work.
Thus, it requires great research and analysis to implement the right SEO techniques for your website.
It’s also helpful to learn about what others are doing and apply their best practices to your own SEO strategies.
5. Be a Fast Learner
As an SEO specialist, you need to keep up with the pace. And the only way to do that is to invest in education. Luckily, resources are abundant these days. There are so many SEO schools that offer short-term programs and certifications.
What are the skills you need to improve on?
- Data analysis. This skill helps you interpret data to understand what happened, what’s happening, and what you should do about it. It gives you a better insight into the trends and whether or not your SEO strategies are working as they should.
- Technical and programming skills. SEO specialists make recommendations about page speed, rendering, website design, and many more.
- You don’t need to be a professional programmer to be successful in SEO but it pays to learn the basics. You should be able to peek at the source code of a website and identify key features related to your campaign.
- Don’t forget to update old content. You can’t neglect them. One of the easiest ways to refresh old content is to do a link audit. Try to fix any external links that are broken or outdated.
SEO trends are constantly changing.
Thus, every SEO specialist needs to know how to communicate more, research, create better content, connect with their audience, and enhance their skills.
By focusing on these areas, you can ensure success in every project.